Professional Characteristics of Health
Promotion: A Scoping Review of the
German and International Literature
Verena Biehl
1
,
2
*, Thomas Gerlinger
2
and Frank Wieber
1
,
3
1
School of Health Professions, Institute of Health Sciences, Zurich University of Applied Sciences, Winterthur, Switzerland,
2
Department of Health Care Systems, Health Policy and Sociology of Health, Faculty of Health Sciences, University of Bielefeld,
Bielefeld, Germany,
3
Department of Psychology, University of Konstanz, Konstanz, Germany
Objective: This scoping review investigates current developments in the professional
characteristics of health promotion (HP) with a focus on the German speaking part
of Europe. The conceptualization of HP is a prerequisite for progressing HP
professionalization and clarifying the interconnectedness between HP and Public Health.
Methods: The search strategy was informed by sociological professionalization theories.
Original publications were included in a content-based analysis.
Results: Ninety publications (37 original publications) were identied in the review. The
results are summarized in categories based on professional characteristics: 1) profession,
2) ethics, 3) education/training 4) competencies, and 5) quality. The professionalization of
HP regarding the professional characteristics is less developed in the German compared
to the international literature.
Conclusion: The mixed ndings emphasize the relevance of a common HP
conceptualization. The HP core competencies, which have been developed by the
International Union for Health Promotion and Education must be further promoted. A
strong HP workforce within Public Health strengthens the HP status in policy contexts and
society and its contribution to promoting health and tackling social inequalities in health.
Keywords: health promotion, public health, professionalization, professional characteristics, professional
competencies
INTRODUCTION
In pursuing the overarching goal of preventing and managing health problems worldwide, health
promotion (HP) offers valuable competencies that can contribute to political and societal efforts.
With its focus on socioenvironmental determinants of health at a community level as described in the
Ottawa Charta in 1986, HP has the potential to promote health and well-being for all groups of
society [1,2]. In line with this increasing recognition of the relevance of HP, the United Nations
explicitly referred to it in the Sustainable Development Goals for 2030 in goal 3: Enable healthy lives
and promote well-being for all at all ages [3]. These goals are particularly important given that
individualism, urbanization and globalization are driving many major contemporary health issues,
including noncommunicable diseases, and call for rethinking our health systems with a strengthened
focus on HP and prevention that complements the traditional focus on disease management and
health care [4,5]. However, the often suboptimal quality of HP practice [ 6 8] and the lack of Public
Edited by:
Alberto Borraccino,
University of Turin, Italy
Reviewed by:
Dean Whitehead,
University of Tasmania, Australia
Helen Keleher,
Monash University, Australia
*Correspondence:
Verena Biehl
Received: 24 January 2021
Accepted: 04 June 2021
Published: 01 July 2021
Citation:
Biehl V, Gerlinger T and Wieber F
(2021) Professional Characteristics of
Health Promotion: A Scoping Review
of the German and
International Literature.
Int J Public Health 66:1603993.
doi: 10.3389/ijph.2021.1603993
Int J Public Health | Owned by SSPH+ | Published by Frontiers July 2021 | Volume 66 | Article 16039931
International Journal of Public Health
REVIEW
published: 01 July 2021
doi: 10.3389/ijph.2021.1603993
Health (PH) professionals [9,10] call for a stronger HP workforce.
Although HP has come a long way since the 1980s, it is not well-
established as a profession in our society yet, at least in the
German speaking part of Europe [1115].
For better comprehensibility the following section provides
descriptions for the central terms in this article and their relation
between each other referring to Mieg, 2016 [16].
Professionalization in this article is understood as an overall
term for the development of the eld of action of HP being
performed by professionals. Within the professionalization
process a main requirement is the conceptualization of the
concrete eld of action, which can then be described by
specic professional characteristics. As identication of
professional characteristics therefore represents a central
building block to support the development of the HP
profession, this study aims to provide an overview of the
professional characteristics of the HP profession described in
the literature. Thereby, professional characteristics dont capture
the analysis of a whole profession but facilitate the understanding
of different relevant aspects of a single profession. We understand
professional HP as it was conceptualized in the Ottawa Charta: a
salutogenic perspective on health focusing on populations based
on the principles of participation, empowerment and health
equity. HP is a multilayered concept to initiate a paradigm
shift within our health systems to a state of Health in all
Policies [1]. This means many professions are involved in this
paradigm shift including a specic profession - the HP
practitioner.
Professionals are needed to face complex challenges in todays
knowledge-oriented societies, such as the promotion of well-being
and population health. As systematic approaches to describe
professional characteristics, a variety of sociological theories on
professionalization have been developed since the early 20
th
century. For instance, professional characteristic theories
represent pragmatic approaches to the issue of professionalization
that focus mainly on the institutional level, namely on education and
training institutions, professional institutions or a code of ethics
[1719]. Since the 1980s, however, the focus shifted to the individual
level of professions, such as the professional performance [20],
competencies and professional identity [16]. A combination of
different approaches that distinguishes the institutional level and
the individual level of professionalization was then suggested by
Mieg [16]. Summarizing these different professional characteristics
on institutional and individual level [1620] leads to the following
shortened listing: 1) professional performance/professional identity
2) ethics/values, 3) education/training, and 4) quality/standards/
competencies. These professional characteristics are a helpful
conceptual frame for analyzing the conceptualization of the HP
profession and they are thus used to derive the research questions of
this scoping review, which aims to provide an overview of current
developments regarding the professional characteristics of HP.
While HP is clearly a central part of PH, it is important to
consider how the two are connected [21,22]. As in HP, the
professionalization discussion is also ongoing for PH
[10,2325]. PH deals with a great variety of issuesincluding
prevention, health care and tackling the social determinants of
health [21, 26 ] (e.g., see 10 Essential Public Health Operations;
[27]) making PH very broad and complex to capture
[10,26,2830]. Moreover, PH is described as research
orientated [28,31], and still overlaid by biomedical principles
[32,33] whereas HP is clearly practically orientated to address the
socioenvironmental determinants of health at a community level
with a bio-psycho-social perspective. PH has to recognize the
necessity of specic skills for HP [34]. There are international
efforts to foster the professionalization of HP that are illustrated
by several indicators found in literature [2,14,21,22,3537] and
shortly listed in Table 1. Although the specialization of
competencies in HP is a desirable outcome to tackle todays
pressing health problems to foster quality standard in HP
practice, a gradual separation between PH and HP represents
a major challenge for HP and PH because the workforce capacity
of each discipline may be reduced by a segregation of these
interconnected disciplines. The professional HP development
within PH is therefore a great concern to the workforce,
which needs to be closely monitored in order to get the best
of both worlds: a clear prole for HP professionals and a
synergistic interplay of HP and PH. We argue that identifying
the professional characteristics of HP in the literature helps to
foster the conceptualization of HP which contributes to the
professionalization and is a prerequisite for analyzing and
optimizing the interconnectedness between the HP and PH
professions. The aim of this study is therefore to provide an
overview of the professional characteristics of the HP profession
focusing on German compared to international literature.
METHODS
Literature on HP as a profession, especially empirical studies is
scarce [11,15]. Therefore, we conducted a scoping review as it
allows the inclusion of literature of lower scientic quality such as
grey literature, and is well suited to gain a broad and explorative
understanding of the research question and can even help to
specify it [38,39].
As outlined in the introduction, a summary of different
sociological professionalization theories referring to
professional characteristics on the institutional and individual
level [1620] provided the conceptual background for the
research questions of this scoping review. Four categories in
which the professional characteristics are gathered were
differentiated: 1) Professional performance/professional
identity, 2) ethics/values, 3) education/training, and 4) quality/
standards/competencies. Building on the four distinct categories
of the different sociological professionalization theories [1620]
described in the introduction we derived the following focal
research questions:
What does the literature reveal about ...
1) ...the profession of HP, with a focus on professional identity
and professional performance?
2) ... professional ethics/values of HP?
3) ... education and training in HP?
4) ... quality/standards or competencies of HP?
Int J Public Health | Owned by SSPH+ | Published by Frontiers July 2021 | Volume 66 | Article 16039932
Biehl et al. Professional Characteristics of Health Promotion
In order to systemize the search strategy, we applied the PICO
scheme: P (opulation), I (ndicator), C (omparison), O (utcome of
interest) [39]. Although, not all categories were relevant for the
present research question, the scheme helped to specify the search
strategy. All keywords, synonyms and the Boolean operators that
have been used are shown in Table 2.
The search strategy employed three databases: CinahlComplete,
PubMed and the International Bibliography of the Social Science
(IBSS). The strategy was adapted to the search template in the
database. Moreover, specic journals were screened (Global Health
Promotion, Health Promotion International, Prävention und
Gesundheitsförderung (German) and Spectra (Swiss) and
Google Scholar was searched for grey literature. We also
conducted a hand search in the references of relevant literature.
The scoping review was conducted in March 2020.
Study selection was guided by inclusion criteria. We included 1)
any kind of theoretical and original (empirical studies and literature
reviews) literature, including journal articles and grey literature; 2)
literature that focuses on HP as dened in the Ottawa Charta [1];
and 3) German as well as English literature in the review. The
German literature represented a special interest of the authors who
plan to conduct further research in the German speaking part of
Europe (Switzerland). The inclusion of international literature
supports the identication of potential opportunities and
challenges within the conceptualization of the HP profession as
many countries have advanced further in the professionalization of
HP (e.g. Australia, New Zealand, Canada and Ireland) [6,22]. Finally,
we D) limited the publication date to 2012 to 2020 as we expected the
standardized competencies that were published by the IUHPE in
2011 in the CompHP core competencies framework of HP (37;
German version in 2014 [40]) to impact the professionalization
debate in HP. Figure 1 shows the search process including all
literature identied (N 1880), those who were rated as relevant
after screening the abstracts (n 119) and in a second screening
the full texts (n 90). For the content analysis, we selected original
literature only (n 37).
The data was collected in an Excel le containing relevant
information: author, nature of literature (journal article, grey
literature), year of publication, title, methods, aim, outcome and
country study conducted (see Table 3). Data analysis was based on
deductive and inductive principles. Within the deductive part, we
categorized the data comparable to the professional characteristics as
a theoretical basis of the search strategy. The data is described
quantitatively using frequencies (see Table 4). For the inductive data
analysis, we conducted a content-based literature analysis, which was
only applied to original literature (n 37) (see Table 3).
RESULTS
The search strategy revealed 90 publications, of which 31 are in
German language and 59 in English of which non was conducted in
a German speaking region. In total, 37 original publications
(empirical studies and literature reviews) published between 2012
and 2020 were identied, 24 of which were in English. An overall
lack of empirical studies on the HP profession was noteworthily,
especially in the German speaking countries but also internationally.
Table 4 provides further details about the descrip tive analysis of the
scoping review results of all 90 publications.
The content-based analyses revealed ve major categories: 1)
profession, 2) ethics, 3) education/training, 4) competencies and 5)
quality. As the focus and content of the literature identied in the
TABLE 1 | International efforts to foster the professionalization of health promotion that are illustrated by several indicators found in literature [2, 14, 21, 22, 3537]
(Professional characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Indicators for professionalizing HP
a
internationally
1) Education and training programs in HP are established on an international level comprising bachelors and masters degree programs and continuing education
2) Core competencies are dened in a HP framework on an international level [37]
3) Research units specialize in HP (e.g. at the Universities of Ireland and Bielefeld) and specic scientic journals are published (e.g. Health Promotion Inte rnational, Global
Health Promotion, Prävention und Gesundheitsförderung)
4) National and international conferences on HP are held (e.g. World Conference on HP)
5) National and international professional institutions are established, especially the International Union for Health Promotion and Education (IUHPE)
6) Accreditation systems are available and applied, such as the IUHPE Registered Health Promotion Practitioner
7) National and international political priorities are established on HP (e.g. UN Sustainable Development Goals (SDG 3) or the German law on prevention and HP)
a
HP: health promotion.
TABLE 2 | Search strategy elaborated with PICO-scheme including search terms, synonyms and Boolean operators (Professional characteristics of health promotion: a
scoping review of German and international literature, Switzerland, 2021).
Boolean operators Search terms and synonyms
P (opulation) AND Health Promotion
I (ndicator) not relevant for this search strategy
C (omparison) NOT Public Health
O (utcome) AND professional identity OR collective identity OR vocational identity OR occupational identity OR identity OR identication OR
profession
a
OR ethic
a
OR value OR norm OR behavior OR standard OR competenc
a
OR frame
a
, OR quality OR prole OR
challenges OR education OR study OR training OR university
a
: truncations are used to allow more search results for specic keywords
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Biehl et al. Professional Characteristics of Health Promotion
scoping review partly differed from the professional characteristics
that have been outlined in the sociological theories, we specied
and adapted the names of the categories as follows: 1) Profession
summarizes literature focusing on HP as a profession including
professional performance and professional identity; 2) Ethics
summarizes literature regarding ethics and values of the HP
profession; 3) Education/training summarizes literature
describing training programs and study courses in HP; 4)
Competencies was separated from 5) Quality as a category
because there were numerous publications found which either
dealt with competencies of HP professionalsor with analyzing
quality standards of HP practice. The content of the original
publications is summarized in the following section (see
Table 3 for more details of all 37 original publications).
Profession
Three publications in German language discuss the HP profession,
focusing on education of HP [41], employees perspectives on the
profession [14] and an analysis of decision makers of HP
interventions in Germany [42]. Overall, the studysresultsshow
unclear denitions and roles of HP practitioners, especially when
practitioners are not having an education or training in HP or a
related eld [14,41 ]. The variety of existing health related study
courses in Germany add to the intransparency of competencies and
curricula [14]. These barriers hinder the development of a
professional identity and the societal acceptance of the profession
[14 ]. Compared to the German literature, the English literature
(mainly Australia, Canada and United States) seems to fulll
higher quality standards as they mostly consist of peer-reviewed
journal articles. Also, with respect to the content, English articles
focus on specic aspects of professional performance in HP, such as
critical reection [43], sustainable practice [44,45]andon
socioecological determinants in interventions [8]. However,
English and German literature are both clear about the
importance of specically trained HP competencies [8,14,42,45].
These publications variously emphasized the value of a code of
ethics, a meta theory in HP and a common professional prole
including professional competencies that would help to promote
professionalization of HP regarding professional identity and
professional performance in HP.
Ethics
All six original publications identied are published in English
(mostly Australia) and focus on the ethical aspects of HP practice.
Some publications focus on dening ethical dimensions of HP
[46,47], one focuses on challenges of empowerment applied in
FIGURE 1 | Flowchart of literature included in the scoping review. (Professional characteristics of health promotion: a scoping review of German and international
literature, Switzerland, 2021)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional characteristics of
health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
Category: Profession
Zocher, U. (grey literature) About the challenge to study
and teach health
promotionresults of
participatory evaluation
2013 Mixed methods
evaluation study
Evaluating students
perspective on the
profession of HP
a
including
strength and challenges of
the study course
The holistic approach of HP for
some students is hard to
capture. Problematic are the
diverse professional
backgrounds of lecturers. Main
conclusions for
professionalization in HP are: 1)
Expert knowledge/professional
understanding (theory on HP), 2)
Didactic for HP (reective
processes), 3) Leadership
culture in sense of HP
Germany (g)
b
Pawlis, S., Boettcher, A.,
Metzner, F., Plaumann, M.
and Walter, U. (journal
article)
Relevance and implementation
of prevention in Germanya
national survey of decision
makers in health insurance
association, state and
communities
2015 Quantitative online
survey
Identifying the relevance and
implementation of HP and
prevention at decision
makers level at health
insurance companies, the
state and communities
Intervention of health insurances
are mainly pathogenetic
oriented, whereas interventions
of the state are also focusing on
social inequities. Policy makers
are more positive towards
capacity building in HP and
prevention than health insurance
companies. Main barriers are
nancial issues and personal
resources as well as unclear
roles.
Germany (g)
Walter, S. (master thesis) HP on the way to a
professionan interview study
2015 Qualitative study using
interviews
Exploring the eld of action
and the need of HP
practitioners asking experts
in the eld
HP is currently performed by a
variety of professions. Most
organizations employ at least
one person with a professional
background in health sciences,
whereas related disciplines
(sports, nutrition) dont see a
gain for the eld of action. There
are also persons working in HP
who dont have any specicor
related training. There was
agreement on the need of
professionals in HP, but the
diversity of study programs in
Germany related to health are
seen as a barrier, lacking
transparent competencies.
Unclear denitions of roles in HP
are barriers for developing a
professional identity. The study
revealed clear chances of
professionalization of HP, but
some major challenges which
seem to be solvable.
Germany (g)
Golden, S. D. and Earp,
J. A. (journal article)
Social ecological approaches
to individuals and their
contexts: twenty years of
Health Education and Behavior
health promotion interventions
2012 Literature review Identifying socio-ecological
approaches in HP
interventions published in
the journal health education
and behavior between
1989 and 2008
Out of 157 articles, 2/3 focused
on the individual and not
specially on institutions,
communities or politics.
Interventions in settings like
schools or the community or
with topics such as nutrition and
physical activity were more often
integrating socio-ecological
approaches compared to other
topics. Competencies in HP
have to be strengthened in order
to address socio-ecological
determinants of health in
interventions.
United States (e)
c
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
Harris, N. and Maria, S.
(journal article)
Dening sustainable practice in
community-based health
promotion: A Delphi study of
practitioner perspectives
2013 Quantitative Delphi
study
Identifying denitions and
features of sustainable
practice in community-
based HP practice
Denitions of sustainable
practice highlight the importance
of collaboration, health
determinants, aspirations,
processes and outcomes. Four
specic features were identied:
1) effective relationships and
partnerships, 2) evidence-based
decision making and practice, 3)
emphasis on building
community capacity, 4)
supportive contexts
Australia (e)
Tretheway, R., Taylor, J.,
OHara, L. and Percival, N.
(journal article)
A missing ethical competency?
A review of critical reection in
health promotion
2015 Narrative literature
review
Exploring the current use of
critical reection in HP
Very limited literature exists on
critical reection in HP, whereas
its potential to support critical
practice is widely
acknowledged. Critical reection
is seen as a core competency for
HP practitioners to reect the
ethical issues of HP practice.
Australia (e)
McFarlane, K., Judd, J.,
Devine, S. and Watt, K.
(journal article)
Reorientation of health
services: enablers and barriers
faced by organisations when
increasing health promotion
capacity
2016 Systematic literature
review
Identifying enablers and
barriers of primary health
care organizations
integrating HP approaches
and capacity building of HP
25 articles were identied which
summarize enablers for primary
health care organizations:
Management support, skilled
staff, committed stafng and
nancial resources, leadership
and external partners to
collaborate; barriers were the
opposite of the enablers
including competing priorities to
HP within a health care
organization which is quite often
the case.
Australia (e)
Legrand, K., Minary, L. and
Briançon, S. (journal article)
Exploration of the experiences,
practices and needs of health
promotion professionals when
evaluating their interventions
and programs
2018 Quantitative written
survey
Describing practices of HP
practitioners regarding
evaluation of their
interventions and identifying
the need of an evaluation
and monitoring tool
More than half of 246
respondents in total had
dif
culties with conducting
process evaluation. On the one
hand selecting the proper
evaluation tool was difcult and
on the other hand a lack of time
and nances. Authors identify a
need for an online tool for
evaluation of HP interventions.
Evaluation is a major
competence in HP practice.
France (e)
Category: Ethics
Carter, S. M., Klinner, C.,
Kerridge, I., Rychetnik, L.
and Li, V. (journal article)
The ethical commitment of
health promotion practitioners:
an empirical study from New
South Wales, Australia
2012 Qualitative study using
interviews
Describing the good in HP
by conducting interviews
and observations to
complete the theory of HP
ethics
Ethics in HP has substantive and
procedural dimensions:
substantive: meliorism, holism,
setting approach, focus on
primary prevention and
communities. Procedural:
interventions built on respectful
relationships, exible
collaboration with communities,
and are capabilities oriented and
sustainable.
Australia (e)
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
Bull, T., Riggs, E. and
Nchogu, S. N. (journal
article)
Does health promotion need a
code of ethics? Results from
an IUHPE mixed methods
survey
2012 Online survey including
closed and open-
ended questions
Identifying the global need of
a code of ethics in HP
Low response rate (11.8%, N
236). 83% conrmed the need of
a code of ethics to clarify roles
and denitions of HP. Main
ethical issues are: equity, social
justice and respect. The
CompHP was seen as a
possible basis for developing a
code of ethics.
International
IUHPE (e)
Vallgarda, S. (journal article) Ethics, equality and evidence in
health promotion - Danish
guidelines for municipalities
2014 Documental analysis Analyzing the content of
Danish national guidelines
for HP regarding equity,
evidence and ethical
aspects
Results show a low integration of
equity, evidence and ethics in the
national guidelines for HP, even
though it was declared as an aim
of the Danish national board of
health. To meet this aims in
practice of HP, more effort of
public health authorities is
necessary.
Denmark (e)
Spencer, G. (journal article) Troubling moments in health
promotion: Unpacking the
ethics of empowerment
2015 Ethnographical mixed
methods study
Critical analyses of the
outcomes of empowerment
in HP interventions,
exemplied with
adolescence health
Young adults health priorities
are set differently, e.g. smoking
and drinking promotes their
quality of life and self-
determination. The different
priorities raise some ethical
dilemmas for HP practice
regarding using empowerment.
This reinforces the importance of
ethical reection of HP,
especially the dimension of
empowerment.
Australia (e)
Axford, A. and Carter, D.
(journal article)
Building workforce capacity for
ethical reection in health
promotion: a practitioners
experience
2015 Case study Analyzing the effect of a
program for capacity
building in HP on the
inuence of ethical reection
in practice
The implemented program on
capacity building, which
consisted of different
components based on
organizational change
management, was evaluated by
participants to have a positive
impact on ethical reection in
daily practice. The ethical
framework was seen as a very
practical tool. Challenges for
capacity building in this rural area
were different professional
backgrounds of HP
practitioners.
Australia (e)
Reilly, T., Crawford, G.,
Lobo, R., Leavy, J. and
Jancey, J. (journal article)
Ethics and health promotion
practice: exploring attitudes
and practices in Western
Australian health organizations
2016 Qualitative study using
interviews
Analyzing attitudes,
practices, enablers and
barriers of applied ethics in
HP practice
Out of ten interviews, most
practitioners include ethical
principals in their practice.
Enablers were: support with
ethical applications, tools and
training in ethical practice,
organizational support. Barriers
were: limited time resources,
little knowledge, ethical
application not noticed as ones
task. HP practice is still lacking
evidence-based practice and
including ethical principles,
which must be amended in the
future.
Australia (e)
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
Category: Education/training
Sachs, I. and University of
Applied Sciences
Neubrandenburg (grey
literature)
Study courses and job
perspectives of graduates in
nursing and health sciences
2014 Quantitative online
survey
Identifying: Conditions of
study program, progress,
competencies, follow up,
job search, job description,
job satisfaction
Participation of ve study
programs: BA health science
results: 66% prior professional
education (BA), 56% satised,
15% dissatised with study
program, 2/3 direct access to
job, 1/3 master program, high
satisfaction with job situation,
broad eld of actions (few in HP
and prevention)
Germany (g)
Hartmann, T., Baumgarten,
K., Dadacynski, K. and
Stolze, N. (journal article)
Public health and health
promotion in Germany. State
of development of bachelors
and masters courses
2015 Online search in data
bases for health-related
study programs in
Germany
Overview of accredited
study courses in public
health and HP in Germany
43 courses identied, 13
bachelors and 30 mastersat
universities and universities of
applied sciences, eight
bachelors, ve masters in HP,
great effort is necessary to
synchronize the curriculum
content
Germany (g)
Lang, G. and Gajar, P.
(journal article)
Continuing education and
training in health promotion. A
survey about intentions and
conditions among participants
of a countrywide seminar
program in Austria
2018 Quantitative online
survey
Identifying factors
inuencing the intention to
participate in continuing
education and training in HP
Inuencing factors identied:
Self-efcacy, attitudes toward
seminars, social expectations of
signicant others, seminar
attendance in the past, interplay
of personal behavior and
institutional conditions
Austria (g)
Tremblay, M. C., Richard,
L., Brousselle, A. and
Beaudet, N. (journal article)
How can both the intervention
and its evaluation fulll health
promotion principles? An
example from a professional
development program
2013 Case study Describing core principles of
HP, the professional
development program and
its evaluation (HP
Laboratory)
The HP Laboratory is a program
to foster HP competencies in
public health professionals.
Participants with different
professional backgrounds
working in health departments
developed a common
understanding of HP core
principles. Evaluation of the
program on HP principles was
challenging.
Canada (e)
Tremblay, M. C., Richard,
L., Brousselle, A. and
Beaudet, N. (journal article)
Learning reexivity from a
health promotion professional
development program in
Canada
2014 Qualitative study using
interviews
Describing outcomes of
reexivity of the professional
development program in
HP. Implications of reexivity
for HP practice
Formal and critical reection
are important me thods in HP
practice and helped the
participants to understand
their p rofessional roles.
Especially critical reection
was hard t o encourage, b ut is
important for a critical societal
perspective on social justice
and equity concerns in HP.
Canada (e)
Wilkins, A., Lobo, R. C.,
Grifn, D. M. and Woods, H.
A. (journal article)
Evaluation of health promotion
training for Western Australian
Aboriginal maternal and child
health sector
2015 Quantitative evaluation
study (online survey or
telephone interview)
Evaluation of a HP training
for health professionals -
impact of using information
given in the training - barriers
of implementing the
trainings resources in
practice
Low response rate (N 17);
diverse professional
backgrounds of participants;
Job descriptions often with HP,
but no training in HP; Chances of
the training: planning tools for
HP; networking in HP; Barriers:
lacking nances, low
organizational support
Australia (e)
Wiggins, N. and Pérez, A.
(journal article)
Using popular education with
health promotion students in
the United States
2017 Case study using mixed
methods
Evaluation of a course in
popular education method
within a masters in public
health. This method is
supposed to train skills for a
systemic analysis of power
and privilege to address
health and social inequities.
The method was very useful for
students to learn focusing
attention and creating
community, cooperative learning
to support accountability to one
another and dramatic
techniques. Barriers for using
this method are students who
are not used to liberal pedagogy
United States (e)
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
and controversy environment of
the university.
Torres, S., Richard, L.,
Guichard, A., Chicchio, F.,
Litvak, E. and Beaudet, N.
(journal article)
Professional development
programs in health promotion:
Tools and processes to favor
new practices
2017 Case study using mixed
methods
Evaluation of a professional
development program
which focuses on improving
HP interventions including
health promoting principles
The results showed positive
ndings implementing several
principles of HP (equity, holism,
an ecological approach,
intersectorality and
sustainability). Participants had
problems integrating
empowerment a nd
participation in their
interventions developed.
Canada (e)
Komro, K. A., Lang, D. L.,
Reisinger Walker, E. and
Harper, P. D. (editorial)
Integrating structural
determinants into MPH training
of health promotion
professionals
2018 Review of curricula of
masters in public
health
Identifying structural and
social determinants in
curricula of mastersin
public health in the
United States
16% of 275 masters in public
health contain structural
determinants of health in the
curriculum: Study courses in
social science focus more on
social and structural
determinants of health;
interprofessional collaboration
is necessary to efciently
address these determinants of
health
United States (e)
Category: Competencies
Baumgarten, K., Blättner,
B., Dadaczynski, K. and
Hartmann, T. (journal article)
The German professional
qualication framework for
bachelors and masters
degrees in health sciences/
public health and health
promotion
2015 Framework
development based on
content analysis
Developing a qualication
framework for health
sciences/public health and
HP bachelors and masters
programs to enable
comparability
Involving nine universities a
shared framework was
developed for bachelors
programs based on the Public
Health Action Cycle and Dublin
descriptors. No consensus was
found for the heterogenic
masters programs.
Germany (g)
Karg, S., Blättner, B.,
Krüger, K. and Micheew, N.
(journal article)
Competences for working in
health promotion. Perceptions
of stakeholders
2020 Interview study Identifying stakeholders
needs of competencies in
HP and possibilities for
students preparing for
employment during study
course
There was agreement on
professional competencies:
project management,
networking and teamwork,
conceptual work, research,
public communication, as well
as social competencies.
Stakeholders appreciate the
holistic approach of HP
practitioners.
Germany (g)
Speller, V., Parish, R.,
Davison and Zilnyk, A.
(journal article)
Developing consensus on the
CompHP professional
standards for health promotion
in Europe
2012 Mixed methods study Description of the process
of framework development
(CompHP) including testing
for acceptance at pan
European level
There was a great acceptance
and agreement upon the
framework CompHP. This goes
along with some concerns: 1)
high level for practitioners, 2)
developed for masters
programs, 3) relationship
between Public Health and HP
United Kingdom
(e)
Madsen, W. and Bell, T.
(journal article)
Using health promotion
competencies for curriculum
development in higher
education
2020 Case study Analyzing chances and
challenges of one institution
by developing
undergraduate and
postgraduate courses
building on national
competencies of HP.
Main chances of implementing
national competencies in curricula
of HP education are transparency
and comparability. Challenging
were organizational structures,
characteristics of the study cohorts
and capacity of lecturers as well as
national and international
expectations. One main risk is the
lacking exibility of the curriculum.
This was fully obvious when
CompHP was developed
internationally in the meantime. The
institution could restructure the
curriculum again on CompHP.
Australia (e)
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
Battel-Kirk, B., Van der
Zanden, G., Schipperen, M.
Contu, P., Gallardo, C., and
Barry, M. M. (journal article)
Developing a competency-
based pan-european
accreditation framework for
health promotion
2012 Mixed methods study
including focus groups,
online survey and web-
based consultation
Find consensus on
CompHP pan-European
accreditation framework for
HP practice, education and
training
405 participants out of 29
countries were involved in the
study. Mainly positive agreement
on an accreditation framework
to assure quality and
competence in HP. Barriers for
implementation were mentioned
regarding lacking resources for
implementation of the
accreditation framework.
Furthermore, the unclear
interrelationship between Public
Health and HP are barriers for
implementation in some
countries.
Europe (e)
Hicks, K. (grey literature) Health promotion
competencies baseline
implementation survey report
2013 Quantitative written
survey
Collecting information on the
current knowledge and
implementation of
New Zealands HP
competencies amongst the
HP workforce
105 responses revealed that
88% had at least some
knowledge on the national HP
competencies. The
competencies are used for
personal development plans,
performance reviews, planning
programs. They realized an
increase of clarity of their
professional role and
understanding of HP.
Challenges for implementing the
competencies were other
organizational priorities.
New Zealand (e)
Battel-Kirk, B. and Barry,
M.M. (journal article)
Has the development of health
promotion competencies
made a difference? A scoping
review of the literature
2019 Scoping review Explore current impact of
HP competencies on
practice, education and
training in Europe
39 sources were identied,
mainly focusing on competency
frameworks and their
development, some report on
the use of the frameworks and
only two evaluated the
frameworks. There is a lack of
studies on the implementation of
HP competencies.
Ireland and
Malta (e)
Battel-Kirk, B. and Barry, M.
M. (journal article)
Implementation of health
promotion competencies in
Ireland and ItalyA case study
2019 Case study including
desk reviews and semi-
structured interviews
Exploring the promoting and
challenging factors for
implementation of CompHP
at a national level comparing
two countries, Ireland and
Italy
The progress of CompHP
implementation reected the HP
infrastructure and capacity in the
countries. Major limitations were
a lack of awareness of the
CompHP also by main
stakeholders and employees.
The CompHP has to be
promoted over the next years to
build capacity of HP.
Ireland and
Malta (e)
Battel-Kirk, B. and Barry,
M.M. (journal article)
Evaluating progress in the
uptake and impact of health
promotion competencies in
Europe
2020 Online survey
conducted with
consortium included in
the development of
CompHP
Identify attitudes regarding
the CompHP, level of
current and intended use
and opinions on their impact
Only 81 responses were
received from 25 countries:
attitudes were generally positive,
while only 53% conrmed the
use of the CompHP in their
country. The competencies
were mainly used in education of
HP. Main barriers for
implementation of the CompHP
was the lacking recognition of
key organizations and
stakeholder at a national level.
Ireland and
Malta (e)
Category: Quality
Wright, M. T., Noweski, M.
and Robertz-Grossmann,
B. (journal article)
Quality development in primary
prevention and health
promotion. A survey of the
2012 Quantitative online
survey
Identify implementation of
quality development
strategies and standards
The results are very limited.
Responses conrmed a great
variety of quality standards used
Germany (g)
(Continued on following page)
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Biehl et al. Professional Characteristics of Health Promotion
TABLE 3 | (Continued) Data extraction of original publications identied in the scoping review chronologically ordered by category and language published (Professional
characteristics of health promotion: a scoping review of German and international literature, Switzerland, 2021).
Authors (nature
of literature)
Title Year Method Aim Outcome Country
member organizations of the
Federal Association for
Prevention and Health
Promotion in Germany
used in HP and prevention in
Germany
in HP and prevention. Therefore,
the questionnaire could not be
answered properly. The authors
concluded that a qualitative
research approach is necessary
to capture the variety of quality
standards used in HP and
prevention.
Bär, G., Noweski, M., Ihm,
M. and Voss, A. (journal
article)
Prevention of overweight in
children: Standard setting
documents
2016 Literature review Assessing quality standards
of overweight prevention in
children found in databases
and google
German literature on quality
standards and overweight
prevention in children is rare.
Standard setting documents of
key stakeholders of HP and
prevention in Germany are
comparable with each other but
do not refer to each other.
Moreover, it is not clear which
document guides the quality
standards for overweight
prevention in children in
Germany.
Germany (g)
Grossmann, B. and
Noweski, M. (journal article)
Quality in primary prevention.
Results of a survey of
members of the Federal
Association for Prevention and
Health Promotion
2016 Qualitative study using
expert interviews
Exploring the current status
of quality standards used in
HP and prevention
42 experts were interviewed:
Using quality standards in
practice correlates with nancial
resources and qualied staff in
the institutions. Good practice
examples would be a helpful tool
as well as a nationwide
monitoring system. First, more
funding is required for assuring
quality standards in practice.
Germany (g)
Reisig, V., Kuhn, J., Loos,
S., Nennstiel-Ratzel, U.,
Wildner, M. and
Caselmann, W. H. (journal
article)
Primary prevention and health
promotion in Bavaria: Taking
stock
2016 Mixed methods
approach including an
online survey and
expert interviews
Assessing the status quo of
prevention and HP in
Bavaria, aiming at a quality-
oriented development of the
eld
HP and prevention practice
mainly address health literacy
and mental health issues by
providing health information
relating to behavior change
interventions. Rather low is the
engagement with gender
specic topics or socially
disadvantaged groups including
working with a setting approach
in communities. About half of the
participants include scientic
results in their project
development and 43% conduct
evaluations.
Germany (g)
Noweski, M., Bär, G., Voss,
A., Ihm, M. and Fricke, L.
(journal article)
Common quality standards in
primary prevention. The expert
survey PräKiT
2018 Qualitative study using
expert interviews
Identifying the need of
common quality standards
for HP and prevention
A common quality standard is
meaningful to the interviewed
experts. A complex and challenging
process to identify this common
standard is expected to meet
specic needs of different topics
within HP and prevention. Even
within these expert interviews no
theoretical saturation could be
revealed because expectation
varied meaningfully.
Germany (g)
a
HP: health promotion
b
(g): German.
c
(e): English.
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Biehl et al. Professional Characteristics of Health Promotion
HP interventions [48]. Further publications accentuate the
importance of the implementation of ethics into HP practice
[49,50] and also national guidelines for HP [51]. It is evident that
there is a substantial gap between theory and practice regarding
HP ethics, despite ethical considerations being mandatory when
planning and conducting interventions. As already recognized
within the category profession, a code of ethics in HP is needed
and asked for [41,4648,50,51].
Education/Training
In total, nine original publications were identied that tthecategory
education/training. German as well as English publications display
a broad spectrum of thematic aspects. Some publications evaluate
professional training programs in HP for different professions
[52 56]. These publications demonstrate that persons employed in
HP often dont have any professional knowledge about it [55]. There
are also publications that study the HP competencies within a
masters program in Public Health [32,57], which reveal major
gaps in the curriculum addressing social determinants of health
[32 ]. Finally, only a few publications focused on academic study
programs in HP. Only two were found from German speaking
regions [58,59] and these studies are not exclusively focusing on
HP but also included related study topics courses.
Competencies
Competencies are the basis for professional performance. In
total, nine publications were identied focusing on
competencies in HP, two of them in German. The German
publications dont focus on the CompHP [60,61] but developed
an inc lusive framework for PH, health sciences and HP study
programs [59]. Most English publications focus o n the
development and implementation of the CompHP [6,6264],
which is also adapted as an accreditation framework for HP
practitioners [65]. Australia [66] and New Zealand [67]also
edited own frameworks. The importance of common
professional competencies is afrmed by all autho rs
[6,6066]. It is seen as the basis for a common professional
prole, f or transparent professional competencies, for a
common code of ethics and strong professional identities as
HP practitioners [63]. For more detailed literature on the
competencies, Battel-Kirk sandBarrys scoping review from
2019 can be consulted [63].
Quality
All ve original publications focusing on quality assurance of
HP and prevention inte rventions included in the content
analysis of this scoping review were con ducted in Germany.
Their overall aim was to identify quality standards that can be
used by primary stakeholders in HP and prevention [6871].
Quality assurance of HP and prevention interven tions are still
fragmented and poorly standardized, although a
standardization of tools and activities is agre ed upon whe n
resources are available. Re garding the quality of HP
interventions as dened in the Ottawa Charta, one arti cle
detected an insufcient focus on social determinants of
health or on projects based o n the setting approach but a
strongfocusonbehaviorchangeprograms[7].
DISCUSSION
This scoping review aimed to outline the actual developments of
professional characteristics of HP with a focus on the German
speaking part of Europe taking international literature into
account. Of 90 publications that were identied, 37 were
original publications and about one-third of the theoretical
and original publications were contributions from the German
speaking context. Based on the content-analysis, the results were
summarized in categories that reect the professional
characteristics: 1) profession, 2) ethics, 3) education/training 4)
competencies, and 5) quality. Content analysis was only applied
to the original literature (n 37). Overall, HP is clearly
developing as a profession especially in English speaking
countries, as literature was identied regarding all professional
characteristics [16] with the exception of the professional identity
of HP practitioners. German original literature did not address
ethics as a professional characteristic and only few publications
considering competencies and education/training were
identied. Thus, the discussion in the German original
literature was mostly focused on the two specic professional
characteristics of education/training and quality.
Furthermore, the quality of the German literature was lower
than the international literature (i.e., more grey literature than
peer-reviewed articles). Summing up the ndings, the importance
of a common code of ethics in HP, a meta theory in HP and a
common professional prole including professional
competencies are needed to promote professionalization of HP
regarding professional identity and professional performance of
HP practitioners.
In total, German original literature revealed that HP is rather
unclear in its conception and establishment as a profession, as
well as in terms of its relation to PH. The following factors
contribute to the confusion and intransparency of HP at an
educational level, within the labor market and in society. As
described in the introduction HP is not mentioned to be an
exclusive profession but is seen as a paradigm shift of our health
system [1]. Therefore, on the one hand a wide range of
professions (doctors, nurses, therapists, teachers, social
workers etc.) are called to promote health and integrate the
principles of the Ottawa Charta in their professional work:
participation, empowerment, and health equity. On the other
hand, we need HP professionals to initiate this paradigm shift,
conduct specic HP projects and mediate between important
stakeholder to foster Health in all Policies [12,34]. This can be
contradictory and in conict with the goal to dene clear
professional roles. There is a lack of studies describing the
contents and learning outcomes of HP programs, which are
needed to promote comparability and transparency of the
programs to dene the professional roles of HP practitioners.
The confusion about health-related courses is reinforced by a
great expansion of these programs since the Bologna process in
1999. Study programs are named very differently (health sciences,
health communication, public health, health management, health
promotion etc.) but competencies and curricula are overlapping
[26,72,73] and seem to qualify students for HP practice.
Educational institutions competitively advertise for potential
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Biehl et al. Professional Characteristics of Health Promotion
students with a great variety of study programs which is fostered
since the Bologna process. Mainstreaming of HP can be
recognized in many health-related study courses. This
mainstreaming of HP in diverse sectors of health [2,22,74]
may lead to loss of quality of HP practice. To establish an
efcient PH system including a strong HP workforce,
collaboration with a common language has to be the goal
instead of competing interests and economic factors at
educational institutions. More specic HP programs must be
established at universities with staff engaged in HP research and
practice. PH has to recognize the specic competencies for HP,
which are not sufciently addressed in general PH programs,
even less in other health professions programs [34]. Literature
identied in the scoping review conclude that higher education
institutions are meant to play a signicant role to clarify HPs
roles, promote its societal status and coordinate initiatives to
overcome the mainstreaming of HP [12,14,41].
Concerns about the quality of HP and prevention in practice
were identied in German original literature in terms of the poor
standards in planning, conducting and evaluating HP
interventions [7,6871]. Most interventions are not based on a
setting approach and do not focus on social determinants of
health at a community level but address individual behavior
change instead [7]. Of course, the debate about the quality in
HP practice is inherently linked with competencies and the
education or training of persons working in the eld. Both,
the German and English literature point out that there is a
lack of expertise and professional knowledge in HP practice
[6,7,14,42,45]. Therefore, the CompHP framework by the
IUHPE is a good basis to build on, for educational purposes,
for the labor market to prioritize professional proles , as well as
for governmental guidelines for HP [37]. The international
literature reveals few publications on competencies i n HP,
mostly the CompHP, but the implementation in the different
countriesisprogressingslowly[6,64]. The Germ an version of
the CompHP was published in 2014 [75]. Whereas original
literature showed no reference to the CompHP in 2015 [60],
theoretical publications in 2018 indicate the rising recognition
of the CompHP also in the German speaking part of Europe
[75,76]. Battel-Kirk and Barry (2019) point out that the
implementation progress of the CompHP reects the
professionalization of HP i n the particular country [6,
64].
The competency framework for HP is meant to strengthen
professional identity and roles of the H P workfo rce [ 63].
Majorchallengesfortheimplementationarestructural
aspects, e.g. political commitment to HP, lacking
differentiation b etween HP and PH, a weak HP workforce
and lacking knowledge a bout the CompHP. Facilitators are a
strong HP professional institution, national accreditation of HP
andHPeducation[6,63]. Therefore, the CompHP inue nces all
professional characteristics of HP, namely professional
performance and professional identity, ethics/values,
education/training and competencies/quality. Two further
initiatives are mentioned which promote clarication
regarding the professional characteristics of HP: Quality of
HP practice in the German speaking countries is enhanced
by Quintessenz a widely known online network and project-
management-tool, whi ch ensures a systematic and high quality
proceeding in HP practice [77]. An internationally commi tted
code of ethics in HP still needs to be established. Beside s the
CompHP the code of ethics of health education professionals in
the Un ited States [78] can also be drawn upon. There have been
made great p rofessi onal a chievement s in HP within the last
years (see Ta ble 1). Therefore, we need a young professionally
trained HP workforce t o further promote their visibility and
competencies to address actual and future challenges of socie tys
health.
Limitations
Searching the databases and journals revealed an abundance
of English literature but a scarcity of German literature.
Therefore, we conducted an extended search for grey
literature in Google Scholar and a hand search for the
German literature. This may have led to an increased
amount of grey literature in the German relative to the
English literature . As the main a im of the scopin g review
was to identify professional characteristics of HP in the
German speaking part of Europe with comparison to the
international literature, this limitation should not invalidate
the ndings. Furthe r, abstracts and full texts were only single-
screened, which represents a methodological limitation.
However, this proceeding is often applied in scoping
reviews and can even be justied for systematic reviews [79].
TABLE 4 | Descriptive analysis of data included in the scoping review (Professional
characteristics of health promotion: a scoping review of German and
international literature, Switzerland, 2021).
Total Language
N German English
90 (100%) 31 (34.4%) 59 (65.6%)
Form of literature
Theoretical 53 (58.9%) 18 (20.0%) 35 (38.9%)
Original article 37 (41.1%) 13 (14.4%) 24 (26.7%)
Categories
Profession 34 (37.8%) 10 (11.1%) 24 (26.7%)
Theoretical 26 7 19
Original article 8 3 5
Ethics 21 (23.3%) 5 (5.6%) 16 (17.8%)
Theoretical 15 5 10
Original article 6 6
Education/training 16 (17.8%) 6 (6.7%) 10 (11.1%)
Theoretical 7 3 4
Original article 9 3 6
Competencies 12 (13.3%) 4 (4.4%) 8 (8.9%)
Theoretical 3 2 1
Original article 9 2 7
Quality 7 (7.8%) 6 (6.7%) 1 (1.1%)
Theoretical 2 1 1
Original article 5 5
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Biehl et al. Professional Characteristics of Health Promotion
Conclusion
Analyzing international literature on professional
characteristics of HP re veals the necessity of clarifying
competencies and the professional prole of HP. The lack of
expertise and professional knowledge in HP practice in the
German speaking part of Europe as well as internationally
[6,7,14,41,44] indicates the need for clarication regarding
specialized competencies of HP within the PH eld.
Therefore, integrating the CompHP in national and regional
HP institutions, at an educational level, as well as in relation to
theworkforceandlabormarketwouldhelptoaddressthese
needs. The lack of recognition of t he CompHP is evident in the
identied literature, especially in the German speaking
countries, and must be of concern in future investigations on
the HP profession. The unclear relationship and differentiation
between HP and PH further hinders the conceptualization of the
HP profession [6,62]. Higher education institutions play a major
role in clarifying the intercon nectedness between HP and PH,
addressing this by adapting curri cula and names of their study
programs. HP as a profession and HP professionals would
benet from being trained based on the CompHP, which
reects professional competencies for HP based on the
Ottawa Charta. Transparency and comparability of
competencies of the HP, PH and the wider health workforce
contribute to the political and societal recognit ion of important
professions in nat ional and international efforts to tackle rising
social inequalities of health and global health issue s (infe ctious
and non-comm unicable diseases).
AUTHOR CONTRIBUTIONS
VB developed the conceptual idea, conducted the scoping review
and wrote the manuscript. TG supervised the project and
contributed to the manuscript. FW contributed substantially to
the conceptual idea of the project and the manuscript and
supervised the project.
CONFLICT OF INTEREST
The authors declare that the research was conducted in the
absence of any commercial or nancial relationships that
could be construed as a potential conict of interest.
ACKNOWLEDGMENTS
We would like to thank Victoria Saint for proof reading and
editing the English of the manuscript.
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