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FY12/13 Sustainable Business Performance Summary
In addition, we recognize that the world
of reporting has fundamentally changed.
Information can be accessed by anyone,
anywhere. Given what we know about
our audience and the potentially broad
reach of our reporting, we have worked
to provide the information required by
key stakeholder groups while making the
content accessible, relevant and easy to
understand.
SCOPE
Our reporting shifted in FY10/11 from a
primary focus on activities and data related
to the NIKE Brand to a broader look across
all NIKE, Inc. brands. We have continued
with this approach to provide a more
comprehensive view of our impact and
reach. In our reporting, information applies
across NIKE, Inc., unless otherwise noted.
Other information brings in approaches and
strategies that include Converse, NIKE
Golf and Hurley businesses, though at
times we implement those strategies at a
different pace.
This report covers FY12 and FY13. Unless
otherwise noted, all references to dates
are made on a scal-year basis. Some
important events that took place after
the close of FY13 are also covered in the
report; their inclusion reects the impact or
inuence these events may have on NIKE’s
future direction.
Converse, Hurley and NIKE Golf were
reported as “Other Businesses” in FY12
and FY13. Other afliated brands in our
portfolio at the end of FY12 were Cole
Haan and Umbro, which we divested of
in FY13. Beginning in FY14, Hurley and
NIKE Golf results are now reported within
the NIKE Brand while Converse results are
a separate reporting segment. Accordingly,
we have restated all comparative nancial
information to reect these changes, which
can be found at investors.nikeinc.com.
However, reference to nonnancial NIKE
Brand metrics throughout this report have
not been restated to reect these changes.
STAKEHOLDER ENGAGEMENT AND
REPORTING
We believe that developing and rening
listening skills is critical to a company’s
success. This has been true in our history
as we have listened to and innovated for
athletes to deliver performance products,
and it is how we approach our corporate
responsibility efforts.
Early in our corporate responsibility
journey, we learned the importance of
engaging with and listening to multiple
stakeholders. They help us prioritize
key issues and develop our corporate
responsibility policies and approaches.
We see stakeholder engagement as a
key enabler of both risk mitigation
and innovation.
NIKE engages with a broad range of
stakeholders on an ongoing basis, including
individuals in civil society organizations,
industry and government, as well as
consumers and shareholders. We do this
informally, through participation and/or
membership in networks and organizations
and as a structured part of our outreach
strategies related to issues and challenges.
We also do this through formal partnership
work and stakeholder engagement
activities, which are covered throughout
this report. Additional details can be found
at nikeinc.com.
FEEDBACK ON REPORTING
NIKE rst held a formal multi-stakeholder
forum for feedback on reporting in February
2004. We have continued this type of
engagement through a number of meetings
– some informal and casual, others formal
and facilitated by organizations including
SustainAbility and Business for Social
Responsibility. For more recent reports, we
established panels of experts who provided
feedback on early drafts and discussed
issues such as materiality, completeness,
relevance, tone, performance and the
future of our reporting, among other
topics. For the FY12/13 Stakeholder
Review Panel, NIKE engaged Forum
for the Future (Forum) to facilitate
feedback for this FY12/13 Sustainable
Business Performance Summary. Forum
is an independent nonprot working
globally with business, government and
other organizations to solve complex
sustainability challenges.
The purpose of this process was to provide
unltered, expert input on issues, targets
and information to improve the quality and
enhance the credibility of our reporting.
Forum played the role of a neutral
facilitator in this process and helped
to reframe the conversation around not
only our reporting but also our approach.
In this capacity, Forum jointly selected
stakeholders with NIKE, coordinated the
overall process, led stakeholder discussions
and virtual feedback sessions, and
consolidated feedback for us. NIKE’s SB&I
team managed the overall reporting
process and actively participated in
stakeholder engagement as an information
provider and listener.
STAKEHOLDER SELECTION
NIKE and Forum jointly created a list of
relevant stakeholders who possess a range
of the following attributes:
• Understanding of the apparel and
footwear business
• New and unique perspectives
• Expertise and reputation in
sustainability strategy and/or issue areas
ranging from water and energy to labor
and chemistry
• Geographic/nationality, gender and
issue diversity
The participation of listed stakeholders
and organizations is not an indication of
support, recommendation or endorsement
of any information, persons or organizations
in the report. Participants included:
• Lindsay Bass, Senior Program Ofcer,
Fresh Water, World Wildlife Fund
• Leonardo Bonanni, Founder and CEO,
Sourcemap
• Garrett Brown*, Coordinator,
Maquiladora Health & Safety Support
Network
• Davida Heller, Head of Member
Engagement, The Climate Group