& & & & &
& &
& & & & & & & & & & & & & & &
& & & & & & & & & & &
& & & & & & & & & & & & & & & &
& & & & & &
&&
& & &
&
&
& &
))
& & & & &
& & & & & & &
& & & & & &
& & & & & & & & & & & &
& & &
& & & & & & &
& & & & & &
& & & & & & & & & & & &
& & & &
& & & & & &
&
& & & & & & & & & & & & & &
& & & & & & &
& & & & & &
& & & & &
&
& & & & & & & & & &
&
)
&
& & & & &
& & & & & & & &
& & & & & &
& & & & & & & &
& & &
&
& &
& & & & & & & & & & & & & &
& & &
& & & & & & &
& &
!"#$"% '(% )$*+,-. /%0-#+1-$+(#-. !2.$2%"3
4252%# 6#+7"%3+$8
*$$9:;;*-%5"%$<-252%#<"=2
N+D": F-#-0+#0& )$*+,-. F+33$"93O
E@"-$3*(93 $(& P"-="%3*+9& +#&
)?9.(8?"#$ Q%-,$+,"3
INTRODUCTION
Q*+. R#+0*$ -#=& *+3& 6#+7"%3+$8& (' /%"0(#& $%-,D ,(-,*& S+.. S(@"%?-#& '(2#="=& S.2"& T+55(#&
E9(%$3B .-$"%& %"#-?"= N+D"B +#& KUVL< >*"& +="-B 5(%#& -3& -& %"32.$ ('& -& 9-9"%& @%+$$"#& 58& R#+0*$
=2%+#0 *+3& E$-#'(%=& FS4& 9%(0%-?B @-3& $(& +?9(%$ -$*."$+, 3*("3& '%(? C-9-#& +#$(& $*"& 6<E<
?-%D"$B @*+,* @-3 ($*"%@+3" =(?+#-$"= 58 W"%?-# ,(?9"$+$(%3 Q2?- -#= 4=+=-3< >*"
,(?9-#8& 5"0-#& -3& -& =+3$%+52$(%& '(%& -& C-9-#"3"& -$*."$+,& 3*("& ,(?9-#8B /#+$32D-& >+0"%B 52$
-.3( ="7".(9"= +$3& (@#& 5%-#= ('& -$*."$+,& '(($@"-%& $( 9%(?($" +#& $*" 4?"%+,-#& ?-%D"$< >*"&
,(?9-#8X3& %".-$+(#3*+9& @+$* /#+$32D-& >+0"%& "#="= +#& KUYKB -#= $*"& N+D"& 5%-#= @-3& ,%"-$"=
+# KUYI H#-?"= ZN+D"[& -'$"% $*" W%""D& 0(=="33 ('& 7+,$(%8M< >*" ,(?9-#8 -3 -& @*(." @-3
%"#-?"=& N+D"& +#& KUY\B -#=& *-3& 3+#,"& 0%(@#& $(& 5"& $*"& .-%0"3$ @(%.=@+="& 3".."%& (' -$*."$+,
0((=3B @+$* -99%(]+?-$".8& LJBJJJ 0.(5-. "?9.(8""3& -#= -& 9%"3"#,"& +#& ?(%"& $*-#KVJ
,(2#$%+"3<
N+D" @-3 925.+,+1"= 58 ,"."5%+$8 -$*."$" 39(#3(%3< 43 $*" 9(92.-%+$8 (' $*" N+D" 9%(=2,$
0%"@B 3( =+= $*"& ,(?9-#8X3& ?-#2'-,$2%+#0& ="?-#=3< G# ,(#$%-3$ $( +$3& ?"$"(%+,& %+3"& +#& $*"&
KU\J3& -'$"%& 0(+#0 925.+,B $*"& .-$"& KUUJ3& 5"0-#& - 9"%+(=& (' ,(?5-$+#0 -.."0-$+(#3& -5(2$ .-5(%&
-#= *2?-#& %+0*$3& 7+(.-$+(#3& +#& >*+%= ^(%.= ,(2#$%+"3& +#& @*+,* ?-#2'-,$2%+#0& *-= 5""#&
325,(#$%-,$"=< N+D"X3& %"39(#3"& $(& $*+3& +332"& *-3& 5""#& ,(#3+="%"=& 58& ,%+$+,3& $(& 5"& ?(%"&
'(,23"= (# =-?-0" ,(#$%(. $*-# (# -& 3+#,"%" -$$"? 9$ -$ .-5(% %"'(%?<
CRITICISMS) OF) NIKE’S) MANUFACTURING) PRACTICES
G# &(%="% $( &%"?-+# &,(?9"$+$+7" &-#= &D""9 &?-#2'-,$2%+#0 &,(3$3 &.(@B&-$*."$+, &'(($@"-%
9%(=2,$+(# *-3& ?(7"=& $(& -%"-3& (' $*"& @(%.=& @+$*& .(@& .-5(%& ,(3$3< 433"? 5.8& (' 3*("3& H-3& @"..
-3& .(@_,(3$ -99-%".B '(($@"-%B %-=+(3B >`3B $(83B 39(%$+#0& 0((=3& "a2+9?"#$B -#= ,(#32?"%&
".",$%(#+,3M 5"0-#& 3*+'$+#0& (''3*(%"& +#& $*"& KUVJ3B '+%3$ $(& C-9-#B $*"#& $(& R(%"- -#=& >-+@-#B
-#= $*"#B 5"0+##+#0& +#& $*" KU\J3B $( E(2$*"%#& !*+#-< S8& $*" ?+=_KU\J3& >-+@-#& -#=& R(%"-
3299.+"=& Lb& 9"%,"#$ (' $*"& @(%.=X3& '(($@"-%& "]9(%$3B -#=& 9%(=2,$+(#& *-3& ,(#$+#2-..8& 3*+'$"=&
$( &($*"% &43+-# &#-$+(#3 &@*"%" &$*" &,(3$&(' &?-#2'-,$2%+#0 +3 &.(@"% &3$+..<
S",-23"& (' +$3& *+3$(%8& -#=& "]9"%+"#,"& @+$*& C-9-#"3"& ?-#2'-,$2%+#0& -#=& 9%(=2,$+(#B N+D"&
@-3 - 9+(#""% +# (7"%3"-3 ?-#2'-,$2%+#0 -3 - @-8 $(& ,2$ ,(3$3 (# 39(%$3 0"-%
?-#2'-,$2%+#0< ^*"#& C-9-#& 5",-?"& $((& "]9"#3+7"B N+D"& 3*+'$"=& +$3& ,(#$%-,$3& $(& `+"$#-?B
G#=(#"3+-B&-#= &!*+#-<&>*" &@(%D+#0 &,(#=+$+(#3 +# &$*"3" &'-,$(%+"3 &*-7" &5""# - &3(2%," &('&
,(#$%(7"%38< 4.."0-$+(#3& ('& 9((%& ,(#=+$+(#3B ,* +.= .-5(%B @+="39%"-= *-%-33?"#$B -#= -523"&
*-7"& -.. 5""#& +332"3& '(%& $*"& ,(?9-#8< S",-23"& $*"& 43+-#& '-,$(%+"3& *-7"& '2%$*"%&
>*+3 ? -$"%+-. @-3 ="7".(9"= 58 /<!< A"%%"..B C"##+'"% C-,D3(#B -#= C"##+'"% E-@-8=-< C2.+-#& F -$*+-3 9%(7+="= +?9(%$-#$
29=-$"3< G$ +3 &+#$"#="= &'(% &,.-33%((? &=+3,233+(#& %-$*"% $*-#& $( +..23$%-$" "''",$+7" (% +#"''",$+7" *-#=.+#0 (' -=?+#+3$%-$+7"B
"$*+,-.B (% ."0-. = ",+3+(#3 58& ?-#-0"?"#$< 63"%3 (' $*+3 ?-$"%+-. -%"& 9%(*+5+$"= '%(? ,.-+?+#0& $*+3 ?-$"%+-. -3 $*"+% (@#B
"?-+.+#0& +$ $(& ($*"%3B (% 9.-,+#0& +$ (# $*"& G#$"%#"$< HIJKLM
&&
& & & & &
& & & & &
&
& & &
& & & & & & & &
& & & & & & & & & & & & &
& & &
& & & & & & & & & & &
&
&
& & & & & & &
& & & & & & & & & & & & &
& & & & & & &
& & & & & & & & & & & & &
& & & & & & & & & & & & & &
& &
&
& & & &
& & & &
& & & & & & & &
& & & &
& & & & &
&
& & & & & & & & & & &
& & & &
& & & & &
&
& & & & & & & & &
& & & & & & & & & & & & & &
& & & & & &
&
& & & & & & & & & & & & & &
& & & & & &
& & & & &
& & &
&
&
& & & & & &
& & & & & &
& & & & & & & & & &
& & & & &
&
&
) )
)
& & &
& & &
I
325,(#$%-,$"=& (2$ $*"& @(%DB +$ *-3& 5",(?"& +#,%"-3+#0.8& =+''+,2.$ '(%& N+D"& $(& D""9& $%-,D& ('
-#= %"02.-$" $*" @(%D+#0& ,(#=+$+(#3& -#= @-0"3& +#& $*"3" '-,$(%+"3<
E@"-$3*(9& .-5(%& +3& #($ ?"%".8& -#& +332"& '(%& N+D"< G$ 9"%?"-$"3& $*"& 925.+,& ,(#3,+(23#"33&
-,%(33& -.. ?-#2'-,$2%+#0< Q"%*-93& $*" +#,+="#$ $*-$ 5%(20*$ 3@"-$3*(9& .-5(%& $( $*"
'(%"'%(#$ ('& 4?"%+,-# ,(#3,+(23#"33 @-3 $*" R-$*8 P"" W+''(%= ="5-,." +# KUUV @*"# $*"
*2?-#& %+0*$3& 0%(29& $*"& N-$+(#-. P-5(%& !(??+$$""& 2#,(7"%"=& $*-$ W+''(%=X3& ,.($*+#0 .+#"&
@-3 ?-="& +# c(#=2%-# 3@"-$3*(93 $*-$ 23"=& ,*+.=& .-5(%< 43 -# +#=23$%8 ."-="%B N+D"X3 *+0*&
7+3+5+.+$8& ?-="& +$ %+9"& '(%& -$$-,D& @*"#& .-5(%& %+0*$3& 7+(.-$+(#3& @"%"& 2#,(7"%"=<
E+#,"& $*"& ?+=_KUUJ3B N+D" *-3& '-,"=& - 5-%%-0"& (' ,%+$+,+3? '%(? .-5(%& %+0*$3& -,$+7+3$3B $*"&
?-+#3$%"-?& ?"=+-B -#= ($*"%3 '(% *2?-# -#= .-5(% %+0*$3 7+(.-$+(#3 +# +$3 '-,$(%+"3< >*"
-,,23-$+(#3& *-7" +#,.2="= ="'+,+"#,+"3& +#& *"-.$* -#= 3-'"$8& ,(#=+$+(#3B "]$%"?".8& .(@ @-0"3B
-#= +#=+3,%+?+#-$" *+%+#0& -#= '+%+#0 9%-,$+,"3< ^*+." ?2,* ('& $*" '+%"3$(%? *-3 =+"= =(@# -3
N+D" -#= ($*"% -$*."$+, @"-% ?-#2'-,$2%"%3 *-7" 3(20*$ $( ,."-# 29 $*"+% +?-0"3B $*"
,%+$+,+3? *-3& =-?-0"= $*"& ,(?9-#8X3& %"92$-$+(#<
G# &G#=(#"3+-B&@*"%" &R(%"-# &3299.+"%3 (@#"=& - ?-d(%+$8& (' N+D"& '-,$(%+"3B %"9(%$3& 58& .-5(%&
-,$+7+3$3& -#= ($*"%& #(#0(7"%#?"#$-. (%0-#+1-$+(#3& %"7"-."= 3"7"%-. ,-3"3& ('& *2?-#& %+0*$3&
-523"3& -#= .-5(%& 7+(.-$+(#3< >*"3" ,(#=+$+(#3& ,-?" $( $*" -$$"#$+(#& ('& $*" 0" #"%-. 925.+,&
$*%(20* &3$(%+"3 &32,* &-3 T(5"%$- S-3D+#X3& !SE %"9(%$ (#& $*"& ,(#=+$+(#3& +#& N+D"X3&
?-#2'-,$2%+#0 '-,+.+$+"3 +# G#=(#"3+- +# KUUe<
G# &KUUV
Life ?-0-1+#" 925.+3*"= -# "]9(3f ,(?9."$" @+$* 9*($(3 (' Q-D+3$-#+ ,*+.=%"#
3$+$,*+#0& 3(,,"%& 5-..3& '(%& N+D"B 4=+=-3& 4WB -#=& ($*"%& ,(?9-#+"3< >*"& +?-0"3& (' $*"3"&
,*+.=%"#& *-= -& ="7-3$-$+#0& +?9-,$ (#& N+D"X3& 3-."3& -#= ,(%9(%-$"& %"92$-$+(#< !23$(?"%3& @*(
*-=& 9%"7+(23.8& *".=& $*"& 4?"%+,-#& -$*."$+,3& 5%-#=& +#& *+0*& %"0-%=& 5"0-#& $(& ="7".(9& - .(@"%&
(9+#+(#& (' $*"& ,(?9-#8< S(5 c"%5"%$X3& (9_"=& -%$+,."& +#&
The New York Times +# KUUV ."= $(
'2%$*"% 925.+,& +#$"%"3$ +# $*+3 +332"B -#= 9%($"3$3 -#= ="?(#3$%-$+(#3 @"%" *" .= -.. (7"% $*"
6#+$"=& E$-$"3< E"7"%-. ="?(#3$%-$+(#3 (,,2%%"=& -$ ZN+D"& >(@#3B[ $*"& N+D"& %"$-+. ?"0-3$(%"3<
N+D" -.3( "]9"%+"#,"= 9%(5."?3 @+$* '-,$(%8 ,(#=+$+(#3 +# `+"$#-?< 4 9%+7-$" %"9(%$ (# (#"
(' +$3& '-,$(%+"3& ,(??+33+(#"=& 58& N+D"& -3& 9-%$ (' -#& -2=+$ 58& )%#3$ -#=& g(2#0 @-3& ."-D"=& $(&
$*" &9%"33B&-#=
The New York Times %-#& +$ -3& -& '%(#$_9-0"& -%$+,."< >*"& -2=+$&%"9(%$"=
2#-,,"9$-5."& ."7".3& ('& "]9(32%"& $(& ,*"?+,-.3& +#& $*"& '-,$(%8& -#=& =(,2?"#$"=& ,-3"3& ('&
%"32.$+#0& "?9.(8""& *"-.$*& 9%(5."?3B -3& @".. -3& ($*"%& +#'%+#0"?"#$3& (' $*"& "3$-5.+3*"=& ,(="&
(' ,(#=2,$<
G# &%"39(#3" $( &$*" &,%+$+,+3?3 &%-+3"= &=2%+#0 &$*" &KUUJ3B&N+D" *-= $( $-D" %-9+= ?"-32%"3& #($
(#.8& $(& %"=""? +$3& %"92$-$+(#B 52$ -.3(& $(& %",$+'8& 9%(5."?-$+, 9(.+,+"3& -#=& .-,D ('
+#$"%#-$+(#-. (7"%3+0*$& ('& +$3 (9"%-$+(#3< N+D"X3 #"@ 9%+(%+$+"3 5",-?" $( ?-D" ,"%$-+# $*-$&
+$3 '-,$(%+"3 @"%" #($& $-D+#0& -=7-#$-0" ('& +$3& @(%D"%3& -#=& $(& "#32%"& $*-$ "-,*& @(%D"%& *-=& -&
3-'"& @(%D& "#7+%(#?"#$ -#=& ,(?9"$+$+7"& @-0"<
ENVIRONMENTAL) PROBLEMS RELATED TO) THE) TEXTILE) INDUSTRY
S",-23"& (' $*"& #-$2%"& (' $*"& $"]$+."& +#=23$%8B N+D"& '-,"3& #2?"%(23& ,*-.."#0"3& -#=& 9($"#$+-..8&
,%+$+,-. 9%(5."?3< >*"& $"]$+."& +#=23$%8& #"0-$+7".8& +?9-,$3& $*"& "#7+%(#?"#$ @*"%"7"%&
&&
& & & & & & & & & & & & &
& & & & & & &
& & & & & & &
& & & &
& & & &
& & & & &
&
&
& & &
& & & & & & & &
& & & & & &
&
& & &
& & & & & & & & & & & &
& & & & & & & & & & & & &
&
& &
&
& &
& & & & & &
& & & & &
& & & &
& & & &
& & & & & & &
&
) )
)
& & & & & & & &
& & & & & &
&
& & & & &
& & & & & & & &
& & & & & & &
& & & &
& & & & & & & & & & & & &
& &
&
& & & & & & & & &
& & & & & & & & & & &
& & & & & & &
& & & & & & & & &
& & & & & & & & & & & & &
& & &
& & &
&
e
?-#2'-,$2%+#0 +3 .(,-$"=< Q%(5."?3 0"#"%-$"= 58 $*" $"]$+." +#=23$%8 +# 0"#"%-.B -#= N+D"
39",+'+,-..8B +#,.2="& +#,%"-3"=& @-$"%& ="'+,+$3h ,.+?-$"& ,*-#0"h 9(..2$+(#& (' .-#=B -+%B -#=
@-$"%@-83h -#=& .-%0"& '(33+. '2". -#=& %-@& ?-$"%+-. ,(#32?9$+(#< G# -==+$+(# $(& $*"3"&
"#7+%(#?"#$-. *-1-%=3B $(=-8X3& ".",$%(#+,& $"]$+."& 9.-#$3& "]9"#=& 3+0#+'+,-#$ -?(2#$3& ('
"#"%08< 4.. (' $*"3"& +332"3& -%"& "]-,"%5-$"=& 58& ^"3$"%#& ,2.$2%"B @*"%"& '-3*+(#3& -%"& 9(92.-%&
'(% (#.8 -& '"@ ?(#$*3 5"'(%" 5"+#0& =+3,-%="=<
G# &-==+$+(# $( &"#7+%(#?"#$-. &,(#3+="%-$+(#3B&$"]$+." &?-#2'-,$2%"%3 &?23$&,(#3+="% &$*"+%
"?9.(8""3X @(%D+#0& ,(#=+$+(#3< >*"& ="?-#=& '(%& ,*"-9& .-5(%& -#=& .-] .-5(%& .-@3& +#&
="7".(9+#0 ,(2#$%+"3& 32,*& -3& `+"$#-?B !*+#-B -#= G#=(#"3+-& *-7" ."= $( -#& +#,%"-3"=
9%"7-."#,"& (' ,*+.=& .-5(%& -#=& -523+7"& 9%-,$+,"3< G#& *"%& 5((D&
No Logo, N-(?+ R."+# ,.-+?3
$*-$&N+D" &-5-#=(#3 &?-#2'-,$2%+#0 &3+$"3 &@*"# &,(2#$%+"3 &5"0+# $( &@(%D &$(@-%= &="7".(9+#0
5"$$"%& 9-8& -#= "?9.(8?"#$ %+0*$3< N+D"X3& ,%+$+,3& 5".+"7"& $*"& ,(?9-#8& 3*(2.=& +?9%(7"&
$%-#39-%"#,8 &?"-32%"3 +# +$3 &'-,$(%+"3B&-..(@ &+#="9"#="#$&+#39",$+(# $( &7"%+'8 &,(#=+$+(#3B&
-#= =+3,.(3" -.. -2=+$3& $( $*" 925.+,< N+D" *-3& ,(?9.+"= @+$* $*"3" ="?-#=3& $( -& .+?+$"=
"]$"#$< A(%& "]-?9."B -2=+$3 (' N+D" 0"#"%-..8 *-7" ="$"%?+#"= $*-$ N+D" 9-83 @-0"3 -5(7"
$*" &."0-.&?+#+?2?<&!%+$+,3 &-%" &#($&3-$+3'+"=B&*(@"7"%B&-%02+#0 &$*-$&+# &?(3$&,-3"3 &$*" &@-0"3
3$+.. =(& #($ ,(#3$+$2$"& -& '-+%& .+7+#0& @-0"<
G# &%"39(#3"B&N+D" &,.-+?"= &$*-$&3*-%+#0 &'-,$(%8& .(,-$+(#3& @+$*& +#="9"#="#$ $*+%=& 9-%$+"3& (#& -&
,(#'+="#$+-. 5-3+3& "#-5."3& $*"& ,(?9-#8& $( ?(#+$(%& +$3& 3299.8& ,*-+#& 9%(9"%.8< G$ 3$-$"= $*-$
=+3,.(32%"& (' $*"& '-,$(%8& #-?"3B 9.23& ="$-+.3& (' -2=+$3& (' $*(3"& '-,$(%+"3B @(2.=& 5"& 23"=& 58&
NW/3 3+?9.8 $( ?-D" '2%$*"%& -$$-,D3& %-$*"%& $*-#& -3& -& @-8& $(& *".9& $*"& ,(?9-#8& -==%"33& -#=&
%"3(.7"& 9%(5."?3< N +D"& -.3(& 3$-$"=& $*-$ "3$-5.+3*+#0& @*-$ ,(#3$+$2$"3& -& Z'-+%[ @-0"& +3&
=+''+,2.$ 0+7"#& $*"& '-,$ $*-$ ,(3$3& (' .+7+#0 -#=& ",(#(?+, ,(#=+$+(#3& 7-%8& '%(? ,(2#$%8& $(&
,(2#$%8<
NIKE RESPONDS) TO CHALLE N GES
Q25.+, 9%($"3$3& -0-+#3$ N+D"& $((D $*"& '(%? (' 5(8,($$3& -#=& 9+,D"$+#0 (' N+D"& 3$(%"3<
6#+7"%3+$+"3 ,-#,".."=& $*"+% ="-.3 @+$*& N+D"& $(& 9%(=2,"& 5%-#="=& -$*."$+, 0((=3< G# KUU\& N+D"&
%"7"#2"3& -#=& 3$(,D& 9%+,"3& =",%"-3"=& 58& -99%(]+?-$".8 &bJ &9"%,"#$B&-#= &$*" &,(?9-#8 &.-+= &(''
KBVJJ& @(%D"%3< N+D"& .-2#,*"=& - .-%0"& 925.+, %".-$+(#3& ,-?9-+0#& $(& ,(?5-$ $*"& =-?-0+#0
-.."0-$+(#3& ('& ,*+.= .-5(%B +#*(39+$-5." @(%D+#0& ,(#=+$+(#3B -#= .(@ (%& #(#"]+3$"#$ @-0"3< G#&
-#& "''(%$ $( =+%",$.8& -==%"33& $*" ,(#,"%#3& (' 3$2="#$ -,$+7+3$3B N+D"& 7+3+$"=& 3"7"%-. ,(.."0"&
,-?923"3B (9"#+#0& =+-.(0& @+$* 3$2="#$3& -#= 2#+7"%3+$8& -=?+#+3$%-$+(#3& -5(2$ +$3&
?-#2'-,$2%+#0 9(.+,+"3< N+D" "7"# +#7+$"= $"-?3 (' i-%$?(2$* 0%-=2-$" 3$2="#$3 $( $(2% $*"
G#=(#"3+-# &-#= &`+"$#-?"3" &'-,$(%+"3& '(%& $*%"" @""D3& -$ N+D"X3& "]9"#3"<
>*"& ,(?9-#8 *-3 39"#$ ,(#3+="%-5."& %"3(2%,"3 '(,23+#0 (# +?9%(7+#0 $*"& .-5(% 3$-#=-%=3
+# "-,* ('& +$3 '-,$(%+"3< G$& ?23$& @"+0* $*" "]9"#3" ('& .-5(% +# #-$+(#3 @*"%" 9%(=2,$&
?-#2'-,$2%+#0 +3 -7-+.-5."< c(@"7"%B 5",-23"& $*"3"& '-,$(%+"3& 325,(#$%-,$ (2$ $(& $*"& .(,-.
@(%D'(%,"B +$ +3 =+''+,2.$ '(% N+D"& $(& %"02.-$"& $*"& @(%D+#0 "#7+%(#?"#$< N+D"& ?23$ $-D"& "]$%-
?"-32%"3 $( "#32%" $*-$ $*" +#="9"#="#$ 325,(#$%-,$(%3 23"= $( 3299.8 $*" @(%D'(%," +#
$*"+% &'-,$(%+"3 &=( &#($& "#0-0"& +#& -#8& +.."0-. -,$+7+$+"3& 32,*& -3& ,*+.=& .-5(%B "],"33+7"& @(%D
*(2%3B *(3$+."& @(%D "#7+%(#?"#$3B (%& +#-99%(9%+-$"& 9-8?"#$3<
&&
& & & & & & & & & & & & & & & & &
& & & &
&
& & & & &
&
& & & & & & & & & & &
& & & &
& & &
& &
& & & & &
& & & & & & & & & & & & & &
& &
& & & &
& &
&
& & & & & & & & & & & &
& & & & & & & & & & &
& & & & & &
& &
& & & & & & &
& & & & & & & &
& &
&
) )
)
& & & & & & & & & & & &
& & & & & & & & & & & & &
& & & & &
& & & & & & & & & & &
& & & &
& & & &
& & &
&
& & & & & & & & & & & &
& & & & & & & & & & & & & & &
& & & & & & & & & & & &
&
& & & & & & &
& & & & & & & & & &
&
& &
&
& & & &
&
L
N+D" -.3( *-3 +?9."?"#$"= - ,(=" (' ,(#=2,$ '(% -.. (' +$3 3299.+"%3B -#= *-3 5""# @(%D+#0
@+$*& $*"& W.(5-. 4..+-#,"& $(& *".9 %"7+"@& +$3& '-,$(%+"3< G#& 42023$ KUUV& N+D"& !(%9(%-$+(#& d(+#"=&
$*" &499-%".&G#=23$%8 &Q-%$#"%3*+9B&- &,(-.+$+(# &(' &,(?9-#+"3 &-#= &.-5(% &-#= &*2?-# &%+0*$3
0%(293& -33"?5."= 58& $*"& !.+#$(#& -=?+#+3$%-$+(#B $( =%-'$ -#& +#=23$%8_@+="& ,(="& (' ,(#=2,$<
E+#,"& 2#+7"%3+$+"3 '(%? -& ,(%" 3"0?"#$ ('& N+D"X3 ?-%D"$ -#= $*" ,(?9-#8 '".$ $*"
%"9"%,233+(#3& (' +$3& ?-#2'-,$2%+#0& 9%-,$+,"3& +#& $*"& '(%? (' 3"7"%-. ,-#,"."=& 2#+7"%3+$8&
,(#$%-,$3B N+D"& 3"#$ ."$$"%3& ="$-+.+#0& $*"& -,,"9$-5."& ,(#=+$+(#3& +#& +$3& '-,$(%+"3& -#= 3$%"33+#0&
+$3 ,(??+$?"#$&$( &,(%9(%-$" &%"39(#3+5+.+$8 $( &2#+7"%3+$+"3 &-%(2#= &$*" &,(2#$%8<&
T"9%"3"#$-$+7"3& '%(? N+D"& -.3(& 7+3+$"=& ,-?923"3& -#=& 39(D"& $(& 3$2="#$3B -332%+#0 $*"? ('
N+D"X3 +#$"#$+(# $( 5" - %"39(#3+5." ,(%9(%-$" ,+$+1"#< Q*+. R#+0*$ *+?3".' 7+3+$"= $*" ,-?923
(' $*" &6#+7"%3+$8 &(' &N(%$* &!-%(.+#- &-$&!*-9".&c+..<&N+D" &-.3( &.-2#,*"= - &925.+, &%".-$+(#3
,-?9-+0#& $*-$ +#,.2="= @%+$+#0& (9_"=& 9+","3B ."$$"%3& $(& $*"& "=+$(%B -#=& 9%"33& %"."-3"3& $(&
="'"#=& +$3& %"92$-$+(#& -#=& $(& %"'2$"& ,%+$+,3X ,.-+?3<
c(@"7"%B F-%, R-3D8B - !-.+'(%#+- -,$+7+3$B ? -+#$-+#"=& $*-$ N+D"X3 ,.-+?3 @"%" ?+3."-=+#0
-#= =","9$+7" $( $*" 925.+,< c" '+."= -& .-@32+$ ,.-+?+#0& $*-$ N+D"X3& -,$+(#3& 3*(2.= 5"
,.-33+'+"= -3& ,(??"%,+-. 39"",* $*-$ 7+(.-$"= !-.+'(%#+-X3& 2#'-+%& ,(?9"$+$+(#& -#= -=7"%$+3+#0&
.-@3<&>*"& ."0-. ,(#$%(7"%38& ,2.?+#-$"=& +#& $*"& !-.+'(%#+- E29%"?"& !(2%$X3& =",+3+(#& +#&
Kasky
v. Nike. >*"& ,(2%$ ="$"%?+#"=& $*-$ 925.+, %".-$+(#3 ,(??2#+,-$+(#3 ?-8 ,(#3$+$2$"&
Z,(??"%,+-.&39"",*[&$*-$&,-# &5" &+#$"%9%"$"= &-3 &Z'-.3" &-=7"%$+3+#0<[&43 &,(??"%,+-.&39"",* &+3&
-''(%="= ."33& 9%($",$+(#& 2#="%& $*" A+%3$ 4?"#=?"#$B N+D" @(2.= 5" .+-5." '(%& -#8& ,.-+?3&
2#="%& +$3& 925.+,& %".-$+(#3& ,-?9-+0#& $*-$ ,(2.=& 5"& ,(#3$%2"=& -3& ?+3."-=+#0& $*"& 925.+,< 4'$"%&
$*" &%2.+#0B&N+D" &3"$$."= &$*" &.-@32+$&-$&-99%(]+?-$".8 &jI &?+..+(#<
NIKE’S CORPORATE SOCIAL) RESPONSIBILITY
N+D"X3 ,(%9(%-$" 3(,+-. %"39(#3+5+.+$8 H!ETM 9%-,$+,"3 *-7" 5""# "7(.7+#0 3+#," KUUK< 4$
'+%3$B N+D"X3 -99%(-,* $( !ET ,(2.= 5" ,*-%-,$"%+1"= -3 +#32''+,+"#$ -#= 0"#"%-..8 .-,D+#0& +#
-#8& $%2" '(%?3& ('& %"02.-$+(#& -#= +?9."?"#$-$+(#& $*%(20*(2$ +$3& 0.(5-. 3299.8& ,*-+#<
F-#2'-,$2%"%3 +# '(%"+0# .(,-$+(#3 @"%" 3+?9.8 $%8+#0 $(& ,(?9.8 @+$*& $*" ?+#+?-. ,(#$%-,$
%"a2+%"?"#$3B @*+."& -$ $+?"3& (7"%.((D+#0& '-+%& .-5(%& 9%-,$+,"3& +#& (%="%& $(& 9"%'(%? -3& .(@,(3$
3299.+"%3< N+D"X3& +#+$+-. %"39(#3"& $(& ,%+$+,+3? @-3& %"92$-$+(#& ?-#-0"?"#$ %-$*"%& $*-#& @+="_
3,-."& ,*-#0"3& +#& +$3& 9%-,$+,"3< c(@"7"%B -3& ?(%"& +332"3& *-7"& 32%'-,"=& -#=& 5""#& 5%(20*$ $(&
$*" &-$$"#$+(# &(' &$*" &,(%9(%-$+(# &-#= +$3 &,(#32?"%3B&N+D" &*-3 &+#,%"-3"= +$3 &"''(%$3 $( &5" &?(%"
"$*+,-. +# +$3 ?-#2'-,$2%+#0& 9%-,$+,"3< G# '-,$B +$& *-3 5",(?" 3(?"$*+#0 ('& -# +#=23$%8 ."-="%
+# ,"%$-+# -%"-3< >*+3 =("3 #($& ?"-# $*" ,(?9-#8 +3 $($-..8 '%"" '%(? ,%+$+,+3?< A(% +#3$-#,"B
+# IJKe $*" ,(?9-#8 @-3 ,%+$+,+1"= '(% %"."-3+#0 -# (#.+#" -= '"-$2%+#0 >+0"%& ^((=3& @+$*&
$*" &3.(0-# &Z@+##+#0 &$-D"3 &,-%" &(' &"7"%8$*+#0<[&F-#8 &$*(20*$&$*" &-=7"%$+3"?"#$&@-3
+#-99%(9%+-$" ,(#3+="%+#0& $*" ,(#$%(7"%38 32%%(2#=+#0 >+0"% ^((=3X 9-3$& 5"*-7+(%< g"$&
N+D" *-3 3+0#+'+,-#$.8 -.$"%"= +$3 '-,$(%8 (7"%3+0*$ -#= -99"-%3 ,(??+$$"= $( +$3 &3(,+-.&
%"39(#3+5+.+$8& +#+$+-$+7"3<
4,,(%=+#0 $(& c-%7-%=& 6#+7"%3+$8& 3"#+(%& '"..(@& E+?(#& k-="DB ,(%9(%-$"& %"39(#3+5+.+$8&
"7(.7"3& $*%(20*& '+7"& 3$-0"3:
K< i"'"#3+7": ZG$X3 #($ (2% '-2.$<[
&&
& & & & & &
&
& &
&
&
&
& & & & & &
&
& & & & & & & & & & & & &
& & & & & & & & &
& & &
& & & & & & & & & & & & & &
& & &
& & & &
& & & & & & &
&
& & &
&
& & & & & & & & & & & & & &
& &
& & & & & & & & & & & & &
& & &
&
& & & & & &
& & & & & & & & & &
& & & & & & &
&
&
& & & & & & & &
& & & & & &
&
& & & & &
& & & & & &
& & &
& & &
& & &
&
& & & & & & & & & & & & & &
&
&
& & & &
& & &
& & & & & & & &
& & & & & & & & & &
&
b
I< !(?9.+-#,": Z^"X.. =(& (#.8 @*-$ @" *-7" $(<[
e< F-#-0"%+-.: ZG$X3 $*"& 523+#"33<[
L< E$%-$"0+,:& ZG$ 0+7"3& 23& -& ,(?9"$+$+7"& "=0"<[
b< !+7+.: Z^" #""=& $(& ?-D" 32%" "7"%85(=8 =("3 +$<[
N+D" ,(2.= 5" ,.-33+'+"= -3 *-7+#0 "7(.7"= '%(?& $*" ="'"#3+7" 3$-0" $*%(20* $*" ,(?9.+-#,"
3$-0"& $(& $*"& ?-#-0"%+-. 3$-0"< >*"& ,(?9-#8X3& '+%3$ !ET %"9(%$ ="?(#3$%-$"= *(@ N+D" *-=
*-#=."=& ,(?9.-+#$3& '%(? 3$-D"*(.="%3& @*(& @-#$"=& $(& 3""& 5"$$"%& @(%D+#0 ,(#=+$+(#3& -$
N+D"X3 ,(#$%-,$ '-,$(%+"3< G# +$3 IJJb %"9(%$B $*" ,(?9-#8 9%(7+="= $*" #-?"3 -#= .(,-$+(#3
(' '-,$(%+"3& $*-$ 9%(=2,"=& +$3& 9%(=2,$3 &'(% &$*" &'+%3$&$+?" &"7"%<&G# +$3 &$*+%= &!ET &%"9(%$B&N+D"
(''+,+-.3& 3-+=& $*"8& @"%"& ?(7+#0 -@-8& '%(? 23+#0 ,(%9(%-$"& %"39(#3+5+.+$8& -3& -
,%+3+3?-#-0"?"#$ $((. -#= @(2.= +#3$"-= 5"& 23+#0& +$ -3& -#& (99(%$2#+$8& '(%& +##(7-$+(#& -#=
0%(@$*<
N+D" ?23$ #(@& 0%(@& '2..8 &+#$( &$*" &'(2%$* &-#= &'+'$* &!ET &3$-0"3<&>*" &,(?9-#8 &?23$&,(#$+#2"
$( &="7".(9 +$3 &,(%9(%-$" &%"39(#3+5+.+$8 &3$%-$"0+"3 &-#= &+#,%"-3" &"#'(%,"?"#$&(' +$3 &9(.+,+"3 +#
+$3 '-,$(%+"3 $( 323$-+# +$3 ?-%D"$& 3*-%" =(?+#-#," +# $*" '(($@"-% +#=23$%8< ^+$* +$3 #"@
"?9*-3+3& (#& ,(%9(%-$"& %"39(#3+5+.+$8& -3& -#& +##(7-$+7"& $((.B N+D"& +3& +?9."?"#$+#0 '2%$*"%&
!ET& +#+$+-$+7"3 $(& ?-D" $*" ,(?9-#8 -# +#=23$%8 ."-="% -#=& $*23 0+7" +$ - ,(?9"$+$+7" "=0"
+# $*" '(($@"-% +#=23$%8<
>*"& '(..(@+#0 3",$+(#3 '2%$*"% =+3,233 3(?"& (' N+D"X3& !ET& 9%-,$+,"3< >*"& -%"-3& ,(7"%"=&
+#,.2=" "#7+%(#?"#$-. 323$-+#-5+.+$8B -2=+$& $((.3 23"= $( "7-.2-$" N+D" ,(#$%-,$(% 9%-,$+,"3B
'-,$(%8 $%-#39-%"#,8B N+D"X3 ,(%9(%-$" %"39(#3+5+.+$8 ,(??+$$""B -#= 9*+.-#$*%(98<
)N`GT/NF)N>4P& E6E>4GN4SGPG>g
G# &KUUJ N+D" 5"0-# ="7".(9?"#$ (' $*" T"23"_4_E*("& Q%(0%-? $( %"=2,"& $*"& ,(?9-#8X3&
"#7+%(#?"#$-. '(($9%+#$ H3(& $(& 39"-DM -#=& =",%"-3"& $*"& -?(2#$ (' 3*("3& $*-$ "#=& 29& +#&
.-#='+..3<&>*" &92%9(3" &(' &$*" &9%(0%-? &@-3 $( &'+#= &-# &"#7+%(#?"#$-..8 &'%+"#=.8 &@-8 $(
=+39(3"& (' @(%#_(2$ 3*("3< >*"& ?-$"%+-. ?-="& '%(? $*"& %",8,."=& 3*("3& @-3& ,-.."=& ZN+D"&
W%+#=<[ G# KUUb& T"23"_4_E*("& 5"0-#& ,(..",$+#0& (.= 3*("3& +#& N+D"& %"$-+. 3$(%"3< G#& IJJI N+D"&
"]9-#="=& T"23"_4_E*("& 58& 9-%$#"%+#0& @+$* $*"& N-$+(#-. T",8,.+#0& !(-.+$+(#& -#= 58&
5"0+##+#0& 9.-#3& $(& 0(& +#$"%#-$+(#-. @+$*& =%(9_('' 3$-$+(#3& +#& )2%(9"& -#=& 423$%-.+-< N+D"& *-3&
,(..",$"= ?(%"& $*-#& I\ ?+..+(#& 9-+%3& ('& 23"= -$*."$+,& 3*("3& 3+#,"& KUUJ<
N+D" *-3 -.3( ,%-'$"= - 323$-+#-5+.+$8 9*+.(3(9*8 ,-.."= !(#3+="%"= i"3+0# +# +$3 3$"9 $(@-%=
,%"-$+#0& -& ,.(3"=_.((9 &523+#"33<&4 &,.(3"=_.((9 &523+#"33 &(,,2%3 &@*"# &@-3$" &-$&-..&."7".3 &('
$*" &(9"%-$+(# &,-# &5" &%",8,."=<&4,,(%=+#0 $( &N+D"B&!(#3+="%"= &i"3+0# +3 Z- &,(?9-#8@+="
"$*(3& 52+.$ -%(2#=& ="3+0#+#0& $*"& 5"3$ 9%(=2,$3& '(%& $*"& 5"3$ -$*."$"3& @*+."& 23+#0& $*"& ?(3$
323$-+#-5."& ?"$*(=3& 9(33+5."<[ >(& ?-D"& !(#3+="%"=& i"3+0#& -& %"-.+$8B N+D"& *-3& 3"$ '(%$*& -&
7-%+"$8& (' 5-3".+#"& 3$-#=-%=3& $*-$ +$3& 9%(=2,$3& ?23$ ?""$ (%& "],""=< G$3& 0(-. +3& $(& *-7"& -.. ('
+$3 9%(=2,$3 '%(? -.. (7"% $*" @(%.= ?""$& $*"3" 3$-#=-%=3 58 IJIJ<
&&
&
& & & & & & & & & & & &
& & & &
& & & & & & & & & & & & & &
& & & &
& & & & & & & & &
& & & & & & & &
& & &
& & & & &
& & & & & & & & & & & & &
& & & & & & &
& & &
& & & & & &
& & & &
&
&
& & & & & & & & & & & &
&
& &
& & & & & &
& & & & & & & & & & & & & &
& & & & & & & & & & &
& & & &
&
& & &
&
& & & & &
& & & & & & & & & & & & & & &
&
& & & & & & & & & & & & & & & &
& & & & & & & & & & & &
& & & & & &
& & & & & & & & & &
& &
& & & &
&
& & & & & & & & & & & & & &
&
& & & & & & & &
& & & & & & &
& & &
& & & & & & & & & &
& &
& & & & & & & & &
&
V
46iG>& >//PE
G# &KUU\ &N+D" &="7".(9"= &-2=+$+#0 &$((.3 $( &*".9 &9%(7+=" &+#,%"-3+#0 &$%-#39-%"#,8 &-#= &+#3+0*$&
+#$( $*" ?-##"% +# @*+,* N+D" ,(#$%-,$& '-,$(%+"3 -%" "7-.2-$"= '(% ,(?9.+-#," @+$*
,(?9-#8& 3$-#=-%=3< F-#-0"?"#$ 42=+$ `"%+'+,-$+(#& HF4`M& ,(?5+#"3& -2=+$ -#=& 7"%+'+,-$+(#&
+#$( (#" $((.< G$& *".93 $( +="#$+'8 +332"3 %".-$"= $( @(%D& *(2%3B @-0"3 -#= 5"#"'+$3B '%""=(?
(' -33(,+-$+(#B -#=& 0%+"7-#,"& 383$"?3B -3& @".. -3& $(& '(..(@& 29& (#& $*"3"& +332"3& -#=& $(& ,%"-$"&
-#& -,$+(#& 9.-#& $( ,(%%",$ $*"? -,,(%=+#0& $( .(,-. .-@ -#= N+D"X3& !(=" P"-="%3*+9& E$-#=-%=3<
>*"& )#7+%(#?"#$B E-'"$8 -#=& c"-.$*& H)EcM -2=+$ +3 -# +#_="9$*& -2=+$ $((. 23"=& 58& N+D"&
,(?9.+-#,"& $"-?3& $( = "$"%?+#"& ,(?9.+-#,"& @+$* N+D"X3& !(="& P"-="%3*+9& E$-#=-%=3< G#&
-==+$+(#& $( +$3& (@#& -2=+$+#0& $((.3B "]$"%#-. (%0-#+1-$+(#3& 32,* -3& NW/3& '%"a2"#$.8& -2=+$
N+D"< 6#$+. %","#$.8B N+D" -.3( "?9.(8"= - E-'"$8B c"-.$*B 4$$+$2=" (' F-#-0"?"#$B Q"(9."
-#= )#7+%(#?"#$ HEc4Q)M& $((. 23"= a2-%$"%.8& 58& ,(#$%-,$ '-,$(%+"3& $( ="$"%?+#" $*"+%&
,(?9.+-#,"& @+$* N+D"X3& !(="& P"-="%3*+9& E$-#=-%=3< G#& IJJY& $*"& $((. @-3& ,*-#0"=& $(& -&
'-,$(%8 3".'_"7-.2-$+(#& -3& N+D"& '".$ $*-$ - #2?"%+,& 3,(%"& 58& +$3".' @-3& +#32''+,+"#$< N+D"&
"3$+?-$"3& $*-$ +$ 7+3+$3& +$3& '-,$(%+"3& -#& -7"%-0"& (' K<YY& $+?"3& 9"%& 8"-%<
A4!>/Tg& >T4NEQ4T)N!g
G# &IJJJ &N+D" &5",-?" $*" '+%3$ ,(?9-#8 $( %"39(#= $( 3$2="#$ %"a2"3$3 $( 925.+,.8 =+3,.(3"
$*" &#-?"3 &-#= &.(,-$+(#3 &(' +$3 &,(#$%-,$"= &'-,$(%+"3 &$*-$&9%(=2,"= &.+,"#3"= &,(.."0+-$"
9%(=2,$3< 4& ,(#$%-,$ '-,$(%8& ?-D+#0& N+D"& 9%(=2,$3& ,(2.=& 5"& 9%(=2,+#0& '(%& -3& ?-#8& -3& $*+%$8&
=+''"%"#$ 3,*((.3< S8& =+3,.(3+#0& +$3& 3299.8& ,*-+#B N+D"& 5".+"7"3& +$ ,-#& 5"& ?(%"& 32,,"33'2. -$
?(#+$(%+#0 -#= ?-D+#0 ,*-#0"3 (#," +332"3 *-7" 5""# 2#,(7"%"= #($ (#.8 +# +$3 (@#
'-,$(%+"3B 52$ -.3( (# -# +#=23$%8_@+="& 5-3+3< >*"& ,(?9-#8 *(9"3 $*-$ 58 =+3,.(3+#0 +$3& (@#&
3299.8& ,*-+#B +$ ,-#& "#,(2%-0"& ($*"%& ,(?9-#+"3& $(& =(& $*"& 3-?"< >*"& ,(?9-#8& -.3(& '"".3& $*-$
$%-#39-%"#,8 &3*(2.= &@(%D &-3 - &?($+7-$(% &'(% &,(#$%-,$&'-,$(%+"3<&>*(3" &@+$* &*+0* &,(?9.+-#,"
%-#D+#03& ,-#& 5"& ,(#'+="#$ $*-$ 523+#"33& @+.. ,(?"& $*"+%& @-8<
^+$* ?2.$+9."& 5%-#=3B -#=& ?-#8& 2#+7"%3+$+"3& %"9%"3"#$"=B ,(#$%-,$ '-,$(%+"3& ?23$ =",+="&
@*+,*& ,(?9-#8X3 ,(="H3M (' ,(#=2,$ $(& '(..(@< >*+3 $-3D +3 #($ -# "-38 (#"B -3 3$-#=-%=3 '(%
$*" &7-%8+#0 &,(%9(%-$" &,(="3 &(' &,(#=2,$&,-# &,(#$%-=+,$&"-,* &($*"%<&N+D" &*-3 &-$$"?9$"= $(
?-D" +$ "-3+"% '(% ,(#$%-,$ '-,$(%+"3 $( ,(?9.8 @+$* +$3 ,(=" (' ,(#=2,$ 58 02-%-#$""+#0 $*-$
+$3 ,(=" -.+0#3 @+$* $*-$& ('& $*" A-+% P-5(% 433(,+-$+(#< >*" ,(?9-#8 *(9"3 $*-$& "7"#$2-..8 -&
3$-#=-%=+1"=& ,(="& (' ,(#=2,$ '(..(@"=& 58& -.. ,(?9-#+"3& +#& $*"& +#=23$%8 ,-# 5"
+?9."?"#$"=B ,%"-$+#0& @+="39%"-= ,(?9.+-#," -#= 5"$$"% @(%D+#0 ,(#=+$+(#3< )7" # -3 N+D"
*-3& $-D"#& =%-?-$+, 3$"93& $(& +#,%"-3"& +$3& $%-#39-%"#,8& -#=& -,,(2#$-5+.+$8B -,$+7+3$3& *-7"&
,(#$+#2"= $( 92$ 9%"332%"& (#& $*"& ,(?9-#8& $( +?9%(7"& +$3& 3$-#=-%=3& -#=& 9%-,$+,"3<
N+D" -.3( *-3 +?9."?"#$"= - 9%(0%-?& +$ ,-..3 $*" S-.-#,"= E,(%",-%= '(% +$3 3299.+"%3< >*"
S-.-#,"=& E,(%",-%=& +3& -& ."$$"%"=& 0%-=+#0& 383$"? 23"=& $(& 5"$$"%& -33"33& '-,$(%8& ,(?9.+-#,"&
@+$*& $*"& ,(="& (' ,(#=2,$< T-$*"% $*-# 3+?9.8 -33"33+#0 '+#-#,+-. '-,$(%3B $*"& S-.-#,"=&
E,(%",-%= -.3( ?"-32%"3& .-5(%B *"-.$*B -#= "#7+%(#?"#$-. 3$-#=-%=3& ('& '-,$(%+"3< >* +3&
383$"? 0+7"3& $*"& ,(?9-#8& -& %".+-5."& ?"$*(=& '(%& %"@-%=+#0& *+0*_9"%'(%?-#,"B ,(?9.+-#$
'-,$(%+"3< >*" ,-%= ?"-32%"3 ,(3$B =".+7"%8B -#= a2-.+$8B -.. (' @*+,*& #""=& $(& 5"& -==%"33"=&
"a2-..8& '(%& $*"& @(%D +#& '-,$(%+"3& $(& '.(@& 3?(($*.8< >*"& S-.-#,"=& E,(%",-%=& 0+7"3& '-,$(%+"3&
+#,"#$+7"3 $( +?9%(7" @(%D+#0& ,(#=+$+(#3B -#= N+D" %"@-%=3 $*(3" $*-$& 3*(@ +?9%(7"?"#$<
&&
& & &
& & & &
&
& & &
& & & & & & & &
& & & &
& & & &
&
& & & & & & & & & & & &
& & & &
&
&
& & & &
& & & & & & & & & & &
& & & & & & & & &
&
& & & & &
& & & & & & & & & & & &
& & &
& &
& & && &
& & & &
& & & & & & & &
& & &
& % % %
% % & & & & & & & & &
& & & & & & & & & & & & &
& & & & & &
& & & & & & & & &
& & & & & & & &
& &
& & & & & & & &
& &
&
) )
)
& & &
& & & & & &
& & & &
& & &
& & & & & & & &
&
& & & & & & & & & &
&
& & & & &
& & & & & & & & &
Y
!/TQ/T4>) T)EQ/NEGSGPG>g !/FFG>>))
G# (%="%& $(& 5",(?"& - ."-="%& +#& ,(%9(%-$"& %"39(#3+5+.+$8B N+D"& "3$-5.+3*"=& - !(%9(%-$"&
T"39(#3+5+.+$8& H!TM !(??+$$""& $(& %"7+"@& 9(.+,+"3& -#=& -,$+7+$+"3& -#=& $(& ?-D"&
%",(??"#=-$+(#3& $(& $*"& 5(-%=& (' =+%",$(%3& %"0-%=+#0& .-5(%& -#=& "#7+%(#?"#$-. 9%-,$+,"3B
,(??2#+$8& -''-+%3B 9*+.-#$*%(98B =+7"%3+$8& -#= "a2-. (99(%$2#+$8B -#= "#7+%(#?"#$-. -#=
323$-+#-5+.+$8& +#+$+-$+7"3< >*"& 5(-%=& +3& -,$+7".8& +#7(.7"=& (#& $*"& ,(??+$$""h -$ ."-3$ $@(&
,(??+$$""& ?"?5"%3& ?23$ 5"& '%(? $*"& 5(-%= ('& =+%",$(%3< N+D"& "]9",$3& ,(%9(%-$"&
%"39(#3+5+.+$8 $( &5" &+#$"0%-$"= &+#$( &$*" &"]",2$+7" &."7".&-3 &@"..<&N+D"X3 &`+," &Q%"3+="#$&('
!(%9(%-$" T"39(#3+5+.+$8B '(% "]-?9."B %"9(%$3 =+%",$.8 $(& $*" !)/ (' N+D"< >*"3" ."-="%3
*".9& $(& "#32%"& $*-$ ,(%9(%-$"& %"39(#3+5+.+$8& +3& ,(#3+="%"=& -$ "7"%8& ."7". (' $*"& ,(?9-#8<
QcGP4N>cT/Qg
/#"& (' N+D"X3& 0(-.3& $(& +#,%"-3"& +$3& !ET& +3& 58& 52+.=+#0& - 3(,+-. #"$@(%D Z@*"%"& +##(7-$+(#3&
-%" 3*-%"=B #"@ '2#=3& -%" ? (5+.+1"= -#= *2?-#& -#= 3(,+-. ,-9+$-. +3& "],*-#0"= +#& 3299(%$
(' - 0.(5-. ?(7"?"#$ 5-3"=& (#& $*"& 9(@"%& (' 39(%$ $(& 2#."-3* *2?-#& 9($"#$+-.<[ N+D" @-#$3&
$( &"#,(2%-0" &$*" &23" &(' &39(%$3 &-3 - &?"-#3 &(' &"?9(@"%+#0 &+#=+7+=2-.3 &-#= &52+.=+#0 &3D+..3
32,*& -3& ."-="%3*+9B ,(#'.+,$ %"3(.2$+(#B "a2+$8B -#=& $%-2?-& %".+"'< N+D"& 9-%$#"%3& @+$*& 7-%+(23&
0%(293& $*-$ @(%D& @+$* .(@_+#,(?" 8(2$*B ?+#(%+$+"3B -#= 8(2#0 @(?"# @*( .+7" +# ,(#'.+,$
3+$2-$+(#3& -,%(33& $*"& @(%.=< S",-23"& 39(%$3& %"a2+%"& -,,"33& $(& 3-'"& 39-,"3B 0((=& ,(-,*"3B 3-'"&
"a2+9?"#$B -#=& "=2,-$+(#B N+D"& +3& '(%?+#0& 9-%$#"%3*+93 +# $*"3" -%"-3< ^*+." ,(#$%+52$+#0&
$( &$*" &0.(5-.&,(??2#+$8B $*"& ,(?9-#8& -.3(& 3$%+7"3& $(& +#7"3$ +#& +$3& (@#& .(,-. ,(??2#+$+"3& ('
Q(%$.-#=B /%"0(#h F"?9*+3B >"##"33""h c+.7"%32?B c (..-#=h P--D=-.B S".0+2?h -#=& ($*"%&
9.-,"3& -%(2#=& $*"& @(%.=& @*"%"& N+D"& ,(%9(%-$"& (''+,"3& -%"& .(,-$"=< A(%& +#3$-#,"B +$ =(#-$"=&
jeJJBJJJ& $( &IV &.(,-.&3,*((.3 &-#= &#(#9%('+$3 +# &/%"0(# &-3 &9-%$&(' +$3 Nike Employee Grant
Fund% of The Oregon% Community% Foundation% +# IJKe< 4#($*"% ('& N+D"X3 ?-#8 0(-.3 +3 $( 5"0+#
?-D+#0 - ,(??2#+$8 +#7"3$?"#$ ,(#3+3$+#0 (' - ?+#+?2?& (' K<b 9"%,"#$ (' +$3 9%"_$-]
+#,(?"< E+#,"& IJJY $*"& N+D"& A(2#=-$+(#& *-3& -.3( ,(??+$$"= ?(%"& $*-#& jKJJ ?+..+(#& $( Z$*"&
0+%. "''",$B[ -& ?(7"?"#$ $*-$ -+?3& $( "#= 9(7"%$8B $""#& 9%"0#-#,8B -#= cG`;4GiE& -?(#0&
-=(."3,"#$ 0+%.3& 58& +?9%(7+#0& -,,"33& $( "=2,-$+(#B *"-.$*,-%"B -#= 3(,+-. -#= ",(#(?+,
%"3(2%,"3< ^+$*& -& ,(#$+#2"=& '(,23& (#& ,(%9(%-$"& %"39(#3+5+.+$8B N+D"& 3$%+7"3& $(& 52+.=& -#=&
+?9%(7" +$3 %".-$+(#3*+93 @+$* ,(#32?"%3B $( -,*+"7" -& *+0*_a2-.+$8& 3299.8& ,*-+#B -#=& $(&
,%"-$"& $(9_a2-.+$8B +##(7-$+7"& 9%(=2,$3<
NEW CHALLENGES IN) THE) FUTURE
E(& '-%& N+D"X3& "''(%$3& *-7"& 3""?"=& $(& 9-8& (''B -3& +$ *-3& 3""#& ,(#3+="%-5."& +?9%(7"?"#$ +#& +$3&
%"92$-$+(#& -#=& ,(%9(%-$"& +?-0"& +#& $*"& 9-3$ '"@ 8"-%3< 43& -& %"32.$ (' +$3& 9(3+$+7"& ,*-#0"3B
N+D" -99"-%"= +#
FortuneX3 &IJKe &.+3$&(' &Z>*" &^(%.=X3 &F(3$&4=?+%"= &!(?9-#+"3[ -3& $*"&
#2?5"%& (#"& ?(3$ -=?+%"=& -99-%". ,(?9-#8& -#=& @-3& %-#D"=& K\& (7"%-..< N+D"& @-3& -.3(& .+3$"=&
-$ #2?5"%& II +#&
CR (Corporate Responsibility) ?-0-1+#"X3 ZS"3$ !(%9(%-$" !+$+1"#3[ +#
IJKe<
>*"& #"@3 *-3 #($ -.. 5""# 0((=& '(% N+D"B *(@"7"%< G# IJKJ& 3"7"%-.&2#+7"%3+$+"3 &$*%"-$"#"=
$( &,-#,".&$*"+% &,(#$%-,$3 &@+$* &N+D" &(7"% &.-5(% &,(#,"%#3 &-?(#0 &c(#=2%-# &'-,$(%8 &@(%D"%3<&4
8"-%& "-%.+"%B $@(& (' N+D"X3& 325,(#$%-,$(%3& *-=& ,.(3"=& @+$*(2$ #($+,"B .-8+#0& ('' KB\JJ&
@(%D"%3< 6#="% c(#=2%-# .-5(% .-@B $*"& @(%D"%3 @"%"& (@"=& (7"% jI& ?+..+(# +# 3"7"%-#,"&
&&
& &
&
& & & &
& & & & & & & & & & & & & &
& &
& & & & & & & & & & & &
& & & & &
& & & & & & & & & &
& & & & &
&
& & & & & & & & & & &
& &
& & & & & & &
& &&&
& & & & & & & &
& & & & & &
& & & & & & & & & &
&
& & & & &
& & & & & & & &
&
& & & & & &
& &
& & & & & & & & &
&
& & &
& & & &
&
& & & & & & & & & & & &
& & &
& & & & & & &
& & & &
& & & &
& & & & & & & & & & & & & & & &
& & & & & & & & & & & & & & & &
& & & & & & & & & & & &
& & & & & & & & &
& &
&
& & & & & & & & & & & &
& & & &
& & &
&
&
&
& & & &
& &
\
9-8& -.(#0& @+$*& ($*"%& 2#"?9.(8?"#$ -+=< 4.$*(20*& N+D"& -0%""=& $(& 9%(7+="& $*"& @(%D"%3& @+$*&
$%-+#+#0 &-#= &0+7" &$*"? &9%+(%+$8 &d(53 &-$&($*"% &'-,$(%+"3B&$*" &,(?9-#8 &3$-$"= &$*-$&$*"
%"39(#3+5+.+$8& '(%& $*"& 3+$2-$+(#& %"3$"=& @+$*& $*"& 3299.+"%3B #($ N+D"< /#"& ,(2.=& -%02"& $*-$
N+D" @-3 %"7"%$+#0 5-,D $( $*" ="'"#3+7" 3$-0" (' ,(%9(%-$" %"39(#3+5+.+$8< N+D"X3 -,$+(#3 =+=
#($ 0(& '-%& "#(20*& $(& 9."-3"& $*"& ^(%D"%& T+0*$3& !(#3(%$+2?B @*(& 5"0-#& 2%0+#0& 2#+7"%3+$+"3& $(&
,-#,". $*"+%& ,(#$%-,$3& @+$* N+D" 2#$+. $*" .-5(% =+392$" @-3 3"$$."=< /$*"% .-5(% @-$,*=(03
3$-0"=& ="?(#3$%-$+(#3& (2$3+="& N+D"& 3*(93B ,*-#0+#0& N+D"X3& 3.(0-#& '%(? ZC23$ i(& G$[ $(& ZC23$
Q-8& G$<[ >*"& 6#+7"%3+$8& (' ^ +3,(#3+#lF-=+3(# @-3 $*" '+%3$ $(& ,-#,". +$3 .+,"#3+#0 -0%""?"#$
@+$*& N+D"B 3$-$+#0& $*-$ +$3& ,(="& (' ,(#=2,$ %"a2+%"3& ,(?9-#+"3& $*-$ ?-D"& 9%(=2,$3& ,-%%8+#0&
$*" &2#+7"%3+$8 &#-?" $( &-332?" &%"39(#3+5+.+$8 &'(% &$*"+% &3299.+"%3<&N+D" &"7"#$2-..8 &,-9+$2.-$"=
-#= 3"$ -3+=" -& jK<bL ?+..+(#& '2#= $( -+= $*" .-+=_('' c(#=2%-#& @(%D"%3< 4.$*(20* N+D"&
"]9"%+"#,"=& 5-=& 925.+,+$8& (7"%& $*"& "7"#$B .-5(%& -,$+7+3$3& 3""& +$3& -,$+(#3& -3& - 9(3+$+7"&
="7+-$+(#& '%(? +#=23$%8& 3$-#=-%=3< >*"8& *(9"& $*-$ $*+3& 3$"9& @+.. 3"$ - 9%","="#$ '(%& ($*"%&
,(?9-#+"3& $( '(..(@<
N+D" -.3( ,(#$+#2"3 $( '-," (,,-3+(#-. 9%(5."?3& -$ +$3& '-,$(%+"3< G#& IJKK& G#=(#"3+-#& @(%D"%3&
,.-+?"= $*-$ $*"8& @"%"& 9*83+,-..8& -#= 7"%5-..8& -523"= -$ -& N+D"& 9.-#$ @ *+."& ?-D+#0&
!(#7"%3" 3*("3< N+D" ,(#'+%?"=& $*" -.."0-$+(#3 $*%(20*& +$3 (@# +#7"3$+0-$+(#B -==+#0 $*-$
9%"7"#$+#0& 32,*& -523"& -$ +$3& ,(#$%-,$&'-,$(%+"3 +3 &=+''+,2.$<&G#=""=B&N+D" &%"."-3"= &-# &+#$"%#-.&
%"9(%$ 3*(@+#0& $*-$ -& ?-d(%+$8& (' +$3& KV\& '-,$(%+"3& $*-$ ?-D"& !(#7"%3"_5%-#="= ,.($*+#0&
'-+."= N+D"X3 +#$"%#-. 3$-#=-%=3 $*-$ -99.8 $( ,(#$%-,$ ?-#2'-,$2%"%3<
>*"3"& +#,+="#$3 %"7"-. $*-$ $*"%"& -%"& 3$+.. '.-@3& +#& N+D"X3& 3299.8& ,*-+#B 5($*& +#& ,(#$%-,$
#"0($+-$+(#& -#=& 3299.+"%& (7"%3+0*$< 4.$*(20*& 3(?"& "]9"%$3& *"%-.=& N+D"& -3& -& ."-="%& +#& !ETB
+$3 23" ('& *2#=%"=3 ('& +#$"%#-$+(#-. ,(#$%-,$(%3 ?-D"3 ="$",$+(# -#= "#'(%,"?"#$& ('& -523"3
+#,%"=+5.8 =+''+,2.$<&N+D" &9.-#3 $( &92%32" &-# &-,,"."%-$"= &0%(@$* &3$%-$"08 &+# &'(%"+0# &?-%D"$3B&
9-%$+,2.-%.8& +#& "?"%0+#0& ",(#(?+"3B @*+,*& ?-D"3& +#,%"-3"=& (7"%3+0*$ (' +$3& '-,$(%+"3& "7"#&
?(%" (' -# +?9"%-$+7"<
N+D" 3""3 +#$"%#-$+(#-. "]9-#3+(# -3 "33"#$+-. '(% +$3 ,(#$+#2"= 9%('+$-5+.+$8< c(@"7"%B +$ *-3&
3$%200."=& $(& 3$-5+.+1"& (9"%-$+(#3& +#& =+''"%"#$ ,(2#$%+"3< A(%& +#3$-#,"B N+D"& '-,"=& $%(25."3& +#&
!*+#- =2" $(& %-9+=& "]9-#3+(# -#=& =+''+,2.$+"3 @+$*& G>& -#=& =+3$%+52$+(# ,-9-5+.+$+"3< c(@"7"%B
-'$"%& ?-D+#0& +?9%(7"?"#$3& -#= ,(#$%(..+#0& +$3& %-$" ('& "]9-#3+(#B N+D"X3& 0%(@$* 9%(39",$3&
*-7"& 5"02#& $(& %"5(2#=& +#& !*+#-< S($*& !*+#- -#=& S%-1+. (''"%& *+0*_0%(@$* (99(%$2#+$+"3& '(%&
N+D"B 9-%$+,2.-%.8 -3 S%-1+. +3 3"$ $( *(3$ $@( ?-d(% 0.(5-. 39(%$+#0 "7"#$3 @+$*+# $*" #"]$
'"@ 8"-%3< N+D" +3 -.3( $-D+#0 3$"93 $( 9(%$%-8 +$3".' -3 - 3(,+-..8 %"39(#3+5." ,(?9-#8 -#=
+#,%"-3" +$3 7+3+5+.+$8h& =2%+#0& $*" IJKJ ^(%.= !29B '(% "]-?9."B N+D" (9"#"= -& '-,+.+$8 +# -&
.(@_+#,(?" E(2$* 4'%+,-# $(@#3*+9 $*-$& =(25."= -3 5($* -& '(($5-.. $%-+#+#0 ,"#$"%& -#=& -&
,.+#+,& '(%& 4GiE& $"3$+#0& -#= -@-%"#"33<
!(%9(%-$" -#=& 3(,+-. %"39(#3+5+.+$8 -%" #($ (#.8 ,*-#0+#0 N+D"X3 +?-0"h $*"8 ,-# -.3(& 5"
0((= '(%& +$3& 5($$(? .+#"& +#& -& *+0*.8& ,(?9"$+$+7"& +#=23$%8< N+D"X3& $-%0"$ -2=+"#,"& *-3&
5%(-="#"= '%(? ?-+#.8& ?-."& -$*."$"3 $( &'"?-." &-$*."$"3 &-#= &,*+.=%"# &-3 &@"..<&43 &N+D"X3
$-%0"$&-2=+"#," &@+="#3B&5"+#0 &9"%,"+7"= &-3 &-# &"$*+,-.&,(?9-#8 &@+..&*".9 &-$$%-,$&-#= &%"$-+#
#"@ ,23$(?"%3<
E2,* -#& -99%(-,* +3& %"a2+%+#0& N+D"& $( 2#= "%$-D"& 3(,+-..8& %"39(#3+5."& +#+$+-$+7"3& -#= ="7".(9&
?(%"& 323$-+#-5."& 9%(=2,$3< A(%& +#3$-#,"B N+D"& ,"."5%-$"=& $*"& ^(%.=& !29& @*+."&
&&
& & &
& & & & &
& & & & &
& &
& &
& & &
&
& & & & & & & & & & & & & & &
& & & & & & & & & &
&
&
)
& & & & & & & & & &
&
& & &
&
& & & & & & & &
&
&&
)&
& & & & & & & & & & & & & & & & &
&
& & & &&
& & & & & & & & & & & & & & & &
& & && & & &
& & & & & & & &
& & &
&
& & & & & & & & & & & & &
& & & & & & & &
&
& & & & & & &
& & &
&
& & & & & & & & % % &
& & & & &
&
& & & & & & & & & & & & & & % % &
& & & & & & & & & & & & & & &
& & & & & & &
&
% % & &
&& & & & &
&
& & & & & & & & & &
&
&
& & & & & & & & & & & & & & & & &
& & &
&
& & & & & & & & & & & & & & & &
& & % & & & &
&
& % % % & &&
% % & & & & & & & & &
&
& & &&
& & & & & & & & & & & & & & & &
& & & % & &
& &
&&
& & & & & & & &
& & &
&
% & & & & & & & & &&
& & % % & & & & &&
U
3+?2.$-#"(23.8& "?5%-,+#0& 323$-+#-5+.+$8& @+$*& -& #"@ 9%(=2,$: ^(%.=& !29& 3*+%$3& ?-="& '%(?
%",8,."=& 5($$."3< 4,,(%=+#0& $(& N+D"B "-,*& 3*+%$ %"a2+%"=& ."33& ?-$"%+-. -#=& ,(#3+3$"=& ('
%",8,."= &9(.8"3$"% &-#= &"+0*$&%",8,."= &5($$."3<&G$&+3 &"3$+?-$"= &$*-$&N+D"X3 &%",8,."= &3*+%$3 &D"9$&
(7"%& bbJBJJJ& 9(2#=3& (' 9(.8"3$"%& (2$ (' .-#='+..3< N+D"& +3& -.3(& ,%"-$+#0 +##(7-$+7"& 9%(=2,$3&
$( &+#,%"-3" &,(#32?"%3X&*"-.$*8 &.+7+#0 &H-3 &@"..&-3 &$*" &5($$(? &.+#"M<&G$3 N+D"
+
3*("3& ,(#$-+#&
3"#3(%3& $*-$ ,-#& ,(??2#+,-$"& @+$*& $*"& @"-%"%X3& +Q(=& $(& $%-,D& $*"& 9"%3(#X3& ,(#32?9$+(#& ('
,-.(%+"3< N+D"& 9.-#3& $( ="7".(9& ?(%"& +##(7-$+7"& -#= 323$-+#-5."& 9%(=2,$3& +#& $*"& '2$2%"<
N+D" +$3".' -=?+$3 $*-$ +$ *-3 - .(#0 @-8 $( 0( +# $*" -%"-& ('& ,(%9(%-$" %"39(#3+5+.+$8B
+#,.2=+#0& ,(#$+#2+#0& $( +?9%(7" +$3 ?(#+$(%+#0 383$"?3< c(@"7"%B $*" ,(?9 -#8 +3 5"+#0
%"@-%="=& '(%& +$3& "''(%$3& $(@-%=& +?9%(7"?"#$ $*23& '-%<
QUESTIONS
K<& ^*8 =+= N+D" '-+. $( -==%"33 ,(%9(%-$" 3(,+-. %"39(#3+5+.+$8 "-%.8 (#m
I<& )7-.2-$"& N+D"X3& %"39(#3"& $(& 3(,+"$-. -#=& ,(#32?"%& ,(#,"%#3& -5(2$ +$3& ,(#$%-,$
?-#2'-,$2%+#0<
e<& ^*-$ -%" $*" ,*-.."#0"3 '-,+#0 N+D" +# $*" '2$2%"m
Sources
F-" 4#="%3(#B ZN"@ N+D" -= '(% ^((=3X %"$2%# $( N(< K +# @(%.= ,%"-$"3 3(,+-. ?"=+- 3$(%?B[ PGAB&
*$$9:;;@@@<90-<,(?;#"@3;90-_$(2%;#"@_#+D"_-=_$+0"%_@((=3_%"$2%#_#(_K _+#_@(%.=_,%"-$"3_3(,+-._?"=+-_3$(%?
H-,,"33"= C-#2-%8 eB IJKLM<
433(,+-$"= Q%"33B Z^+3,(#3+# ,2$3 $+"3 @+$* N+D" (7"% .-5(% ,(#,"%#3 +# c(#=2%-3B[ USA% Today, 49%+. KJB IJKJB
*$$9:;;@@@<23-$(=-8<,(?;39(%$3;,(.."0";IJKJ_JL_JU_@+3,(#3+#_#+D"_*(#=2%-3nN<*$? H-,,"33"=& C-#2-%8& YB IJKLM< S o >
F-%D"$+#0B ZN+D" 4#3@"%3 !%+$+,3 (# !(%9(%-$" T"39(#3+5+.+$8B[ *$$9:;;@@@<5-#=$<,(?<-2;#"@3;Ib;J,JJ=IIb<-39
H-,,"33"= E"9$"?5"%& eB IJ JU M<
A%"="%+,D S-.'(2%B Z4,$+#0 W.(5-..8 52$& E"..+#0 P(,-..8: !*+#"3" 4 $*."$+, ^"-%& F-D"%& P+ N+#0 G3& T- +3+#0 G$3& G#$"%#-$+(#-. Q%('+."
$( ^+# (7"%& E*(99"%3& -$& c (? "B[ BusinessWeek, F-8 KIB IJJ\B IYlIU<
S%-#=+#0 E$%-$"08B ZE(,+-. T"39(#3+5+.+$8: >*" N+D" E$(%8B[
*$$9:;;@@@<5%-#=+#03$%-$"08+#3+="%<,(?;IJJ\;JY;3(,+-.%"39(#3+<*$?. H-,,"33"=& C-#2-%8& YB IJKLM<
R%+3$+#- !-#+1-%"3B ZNGR) A-+."= (# E@"-$3*(9 T"'(%? Q%(?+3"3B[ Albion Monitor, C2#" &KB &IJJKB
*$$9:;;@@@<-.5+(#?(#+$(%<,(?;JKJb5;,(98%+0*$;#+D"%"9(%$<*$?. H-,,"33"= C-#2-%8 YB IJKLM<
)<P< !(..+#3B P< F< k(,*B -#= !< E< F,i(#-.=B Z4& !%+3+3 +#& T"92$-$+(#& F-#-0"?"#$: >*" G?9.+,-$+(#3 (' Kasky v. Nike,[& Q-9"%
9%"3"#$"= -$ $*" ?""$+#0 (' $*" G#$"%#-$+(#-. !(?? 2#+,-$+(#& 433(,+-$+(#B F-8 IYB IJJLB N"@ /%."-#3 E*"%-$(#B N"@
/%."-#3B P4B *$$9:;;@@@<-..-,-="?+,<,(?;?"$-;9KKeILVn+#="]<*$?. H-,,"33"= E"9$"?5"% eB IJJUM<
CR (Corporate% Responsibility) MagazineB& Z!TX3& KJJ S"3$ !(%9(%-$"& !+$+1"#3& IJKeB[&
*$$9:;;@@@<$*",%(<,(?;'+."3;KJJS"3$IJKen@"5<9=' H-,,"33"= C-#2-%8 eB IJKLM<
!ET ^+%"B Z!(%9(%-$" E(,+-. T"39(#3+5+.+$8 Q%('+."ON+D"B[ *$$9:;;@@@<,3%@+%"<,(?;9%('+.";KIVI<*$?. H-,,"33"= C-#2-%8 YB
IJKLM<
i-+.8 F-+. /#.+#"B ZN+D" @ (%D"%3 pD+,D"=B 3.-99"= -#= 7"%5-..8 -523"=p -$ '-,$(%+"3 ?-D+#0 !(#7"%3"B[ C2.8 KeB IJKKB
*$$9:;;@@@<=-+.8?-+.<,(<2D;#"@3;-%$+,."_IJKLeIb;N+D"_@(%D"%3_D+,D"=_3.-99"=_7"%5-..8_-523"=_'-,$(%+"3_
?-D+#0!(#7"%3"_.+#"_G#=(#"3+-<*$?.& H-,,"33"= C-#2-%8 eB IJKLM&
R+%3$"# S< i">+"##" -#= P"" ^< P"@+3B Z>*" Q%-0?-$+, -#= )$*+,-. S-%%+"%3 $( !(%9(%-$" E(,+-. T"39(#3+5+.+$8 &i+3,.(32%":&>*"
N+D" !-3"B[ Journal of% Bu siness% Ethics% VJB #(< L& HIJJbM: ebUleYV<
C(*# &).3-33"%BZ^ - $, * +#0 &N+D" &E@"-$B[ Public Relations Tactics V& HKUU\M: KlL<
Ethics Newsline, ZN+D"_A2#="=& E$2=8& !.-+?3 ^(%D"%3 -$ N+D"X3 G#=(#"3+-# A-,$(%+"3 4%"& E2 5d",$ $( 45 23"& -#= c-%-33?"#$B[&
A"5%2-%8& IVB IJJK B& *$$9:;;@@@ <0.(5-."$*+,3<(%0;#"@3.+#";IJJK;JI;IV;#+D"_'2#="=_3$2=8_,.-+?3_@(%D"%3_-$_
#+D"3+#=(#"3+-#_'-,$(%+"3_ -%"_ 32 5d",$_ $( _-5 23"_-#=_ *-%-33?"#$ H-,,"33"=& C-#2-%8& YB IJKLM<
4023$+#( A(#$"7",,*+-B ZN+D"X3 F-33+7" STG! /99(%$2#+$8: !*+#- >2%#+#0 4%(2#= -#= S%-1+.X3 ^(%.= !29 -#= /.8?9+,3 !(2.=
>-D" E$(,D& $( j\JB[ Forbes, 49%+. IIB IJKeB& *$$9:;;@@@<'(%5"3<,(?;3+$"3;-'(#$"7",,*+-;IJKe;JL;II;#+D"3_?-33+7"5%+,_
(99(%$2#+$8_,*+#-_$2%#+#0_-%(2#=_-#=_5%-1+.3_@(%.=_,29_-#=_(.8?9+,3_,(2.=_$-D"_3$(,D_$(_ \J; H-,,"33"=& C-#2-%8& YB
IJKLM<
A(%"+0# Q(.+,8& !"#$%"B Z!(%9(%-$"& E(,+-. T"39(#3+5+.+$8& +# )?"%0+#0& F-%D"$3: >*"& T (."& (' F2.$+#-$+(#-. !(%9(%-$+(#3B[
*$$9:;;'9,<(%0<2D;'35.(5;UKU<9=' H-,,"33"=& C-#2-%8& YB IJKLM<
A(%$2#"B Z>*" ^(%.=X3 F(3$ 4=?+%"= !(?9-#+"3B[ A"5%2-%8 YB IJKKB Ie<
N-(?+ R."+#B No Logo HN"@ g(%D: T+"?-## `"%.-0B IJJIM<
&&
& & & & & &&
& %
& & &&
&
& & & % % & & &
& & & & &&
&
& & & & & & &
& &&
&
& && & & & & & &
& &
&
& & & & &
& & & & &
&
& & & & & & & & & & %
& & & & & &
& & & & & & & & & & & & & & &
& & & &
& & &&&
& & & & & & & &&&
& & & &
& & & &
&
& & &
& &
& & & &
& & & &&
& &
& & & &&
&
& & & & & & & & & & & & &
& & &
&
& & & & & & &
& & & &
&
& & & & & & & & & &
& & &
&
& & & & & & & & & & & & % & & &
& & &
& &
&
& & & &
& & & &
&
& & & % % & & & &
& &&
&
& & & & % % &
&
&
& & & % & &&
& & & & & & & & &
& & & & &&
&
& & & & & & & & & & &
& & & & &
&
& & & % % & & & & &&
& & & & & & & & & & & & & & & % % %
& & & & & & &
&
&
KJ
>*" W+%. )''",$ @"53+$"B& *$$9:;;@@@<0+%."''",$<(%0 H-,,"33"=& C-#2-%8& eB IJKLM
C-,D+" &R%"#$1? - # B &Z > *" &A(%," &5"*+#= &$*" &N+D" &)?9+%"B[ Stanford% Magazine,
*$$9:;;@@@<3$-#'(%=-.2?#+<(%0;#"@3;?-0-1+#";KUUY;d-#'"5;-%$+,."3;D#+0*$<*$?. H-,,"33"=& C-#2-%8& YB IJKLM<
)20"#+- P"7"#3(#B Z!+$+1"#& N+D"B[ CNN Money, N(7"?5"% KYB IJJ\B
*$$9:;;?(#"8<,##<,(?;IJJ\;KK;KY;#"@3;,(?9-#+"3;."7"#3(#n#+D"<'(%$2#";+#="]<*$? H-,,"33"= C-#2-%8 YB IJKLM<
N+D"B G#,B ZQ%(=2,$ i"3+0#: !(#3+="%"= i"3+0# G#="]B[ *$$9:;;@@@<#+D"5+1<,(?;,%%"9(%$;,(#$"#$;"#7+%(#?"#$;L_K_K9%(=2,$_
="3+0#<9*9m,-$q9%(=2,$_="3+0#& H-,,"33"=& C-#2-%8& YB IJKLM<
N+D"B G#,B Z!*-%$"% (' $*" !(%9(%-$" T"39(#3+5+.+$8 !(?? +$$""B[
*$$9:;;+#7"3$<#+D"<,(?;9*("#+]<1*$?.m,qKJJbIUo9q+%(.0(7!(??+$$""o!(??+$$""qYLbI& H-,,"33"=& C-#2-%8& YB IJKLM<
N+D"B G#,B ZAgJblJV& !(%9(%-$" T"39(#3+5+.+$8& T"9(%$B IJJblIJJVB[
*$$9:;;@@@<#+D"5+1<,(?;%"39(#3+5+.+$8;=(,2?"#$3;N+D"nAgJbnJVn!TnT"9(%$n!<9=' H-,,"33"= E"9$ "? 5 "% \B IJJUM<
N+D"B G#,B ZG##(7-$" '(% - S"$$"% ^(%.=B[ N+D" AgJblJV& !(%9(%-$" T"39(#3+5+.+$8& T"9(%$B IJJblIJJVB
*$$9:;;@@@<#+D"5+1<,(?;%"39(#3+5+.+$8;=(,2?"#$3;N+D"nAgJbnJVn!TnT"9(%$n!<9=' H-,,"33"=& E"9$"?5"% eB IJJUM< N+D"B G#,B
ZN+D" )?9.(8"" W%-#$ A2#= (' $*" /%"0(# !(??2#+$8 A(2#=-$+(# 4@-%=3 jeJJBJJJ $( IV P(,-. !(??2#+$8A(,23"=
N(#9%('+$3 o& E,*((.3B[ /,$(5"% KYB IJKeB& *$$9:;;#+D"+#,<,(?;#"@3;#+D"_"?9.(8""_0%-#$_'2#=_('_$*"_(%"0(#,(??2#+$8_
'(2#=-$+(#_-@-%=3_eJJ_JJJ_$(_IV_.(,-._,(??2#+$8_'( ,2 3" =_#(#9%('+$3_3,*((.3 H-,,"33"=& C-#2-%8& YB IJKeM<
N+D"B G#,B ZN+D" P(,-$+(#3B[& *$$9:;;#+D"+#,<,(?;9-0"3;.(,-$+(#3 H-,,"33"= C-#2-%8 YB IJKLM<
N+D"B G#,B ZT"39(#3+5+.+$8 W(7"%#-#,"B[& *$$9:;;@@@<#+D"5+1<,(?;%"39(#3+5+.+$8;,%n0(7"%#-#,"<*$?.r(9"%-$+(#-.n+#$"0%-$+(#
H-,,"33"= A"5%2-%8 \B IJKKM<
N+D"B G#,B ZT"23"_4_E*("B& *$$9:;;@@@<#+D"<,(?;23;"#n23;,;5"$$"%_@(%.=;3$(%+"3;IJKe;Jb;%"23"_-_3*(" H-,,"33"=& C-#2-%8&
eB IJKLM<&
N+D"B G#,B Z>-%0"$3 o& Q"%'(%?-#,"[& *$$9:;;@@@<#+D"%"39(#3+5+.+$8<,(?;%"9(%$;,(#$"#$;,*-9$"%;$-%0"$3_-#=_9"%'(%?-#,"
H-,,"33"= C-#2-%8 eB IJKLM<
N+D"B G#,B&Z^(% D " %3 &-#= &A-,$(%+"3 B[ &!(%9(%-$" &T" 3 9 ( # 3 +5+.+$8 &T"9(%$B[
*$$9:;;@@@<#+D"5+1<,(?;,%%"9(%$;,(#$"#$;@(%D"%3-#=_'-,$(%+"3;e_I_I_'-,$(%8_?(#+$(%+#0_-#=_
%"32.$3<9*9m,-$q9%('+."3& H-,,"33"= C-#2-%8 YB IJKLM<
>+? Q-=0"$$B ZC23$ Q-8 G$: N+D" !%"-$"3 A2#=3 '(% c(#=2%-# ^(%D"%3B[ Time, C2.8 &IYB &IJK JB
*$$9:;;@@@<$+?"<,(?;$+?";523+#"33;-%$+,.";JB\bUUBIJJVVLVBJJ<*$?. H-,,"33"=& C-#2-%8& YB IJKLM<
QSEB ZP-5(%3X Q-+#3B[ 49%+. KLB KUUYB *$$9:;;@@@<953<(%0;#"@3*(2%;55;523+#"33;d-#_d2#"UY;3@"-$3*(93nL_KL<*$?.
H-,,"33"= C-#2-%8 YB IJKLM<
Q"%39",$+7"3 +#& T"39(#3+5." E(2%,+#0B ZN+D"X3 N"@ !ET T"9(%$: >*"8 C23$ i+=& G$O40-+#B[
*$$9:;;,3,,<$89"9-=<,(?;%"39(#3+5."3(2%,+#0;IJJY;JV;#+D"3n#"@n,3%n%<*$?. H-,,"33"=& C-#2-%8& YB IJKLM<
4%+". E,*@-%$1B Z^(%.= !29 E*+%$3 $( S" F-=" (2$ ('& T",8,."= Q.-3$+, S ( $$." 3B[ Fast Company, A"5%2-%8& IbB IJKJB
*$$9:;;@@@<'-3$,(?9-#8<,(?;KbVebYI;@(%.=_,29_3*+%$3_$(_5"_?-="_(2$_('_%",8,."=_9.-3$+,_5($$."3 H-,,"33"= C-#2-%8
YB IJKLM<
E""D+#0& 4.9*-B Z>*"& P(#0& !-3"& '(% N+D"OsC23$ &i( &G$XB[ &*$$9:;;3 " "D +# 0 - . 9*-<,(?;-%$+,.";IeKUI_$*"_.(#0,-3"_ '(%_#+D"_d23$_=(_+$
H-,,"33"= C-#2-%8 YB IJKLM<
ZE*("3& E(20*$ +# T",8,.+#0 Q%(d",$B[& Wicked Local Lexington, 49%+. IUB IJJ\B
*$$9:;;@@@<@+,D"=.(,-.<,(?;."]+#0$(#;#"@3;523+#"33;]\\eJIVL\V& H-,,"33"=& C-#2-%8& YB IJKLM<
C(#-$*-#& E9"-D3B ZN+D" 6#+7"%3+$8: c((D"=& (#& E@"-$3*(93B[ Irregular Times, *$$9:;;+%%"02.-%$+?"3<,(?;#+D"<*$?. H-,,"33"=&
C-#2-%8 &YB &IJK L M<
Z>*"& 3@((3* *"-%= -%(2#= $*"& @(%.=B[& The Economist, C2.8 &eB &IJKJB &VIlVe<
^(%.= S-#DB ZN+D" +# `+"$#-?: >*" >-" R@-#0 `+#-& A-,$(%8B[
*$$9:;;3+$"%"3(2%,"3<@(%.=5-#D<(%0;GN>)FQ/^)TF)N>;T"3(2%,"3;KL\IVnN+D"_@"5<9=' H-,,"33"= C-#2-%8 YB IJKLM<
>*" ^(%.= G3 W%""#B ZN+D"X3 !(%9(%-$" E(,+-. T"39(#3+5+.+$8 )''(%$3 A-..+#0 E*(%$m[
*$$9:;;@(%.=+30%""#<,(?;IJJY;JV;Jb;,3%-#=_523+#"33_3$-%$"08@+$*_ #+D"; H-,,"33"=& E"9$"?5"% eB IJJUM<
E+?(# k-="DB Z>*"& Q-$*& $(& !(%9(%-$"& T"39(#3+5+.+$8<[ Harvard Business Review, \IB #(< KI& Hi","?5"% IJJLM<
F-$$ k@(.+#3D+B >*" Q%(?+3" -#= Q"%+.3 (' W.(5-.+1-$+(#: >*" !-3" (' N+D"B[ G# C-?"3 !+?"#$B "=<B& Social Issues in% America: An%
Encyclopedia H4%?(#DB Ng: F< )< E*-%9"B IJJVM<