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What is CPNI?
Customer proprietary network information (CPNI) is all your
phone calling data, including the services you subscribe to,
whom you call, when you call, how long your calls are, etc.
Can my CPNI be used for marketing purposes without my
permission?
The Telecommunications Act of 1996, together with FCC regula-
tions and rulings, generally prohibited the use of CPNI without
customer permission. Until recently, however, customers who
wanted to keep their information out of the hands of marketers
were given the opportunity to use the “opt-out” process. The
“opt-out” process gave the customer 30 days to contact the
company as to whether or not to share their CPNI data with joint
venture partners and outside contactors.
The FCC now requires companies to obtain afrmative, or “opt
in,” consumer consent before they are allowed to share CPNI
with joint venture partners or independent contractors for the
purpose of marketing communications-related services. The
company must require third parties that have legitimate busi-
ness reasons to access your phone records to keep shared cus-
tomer information condential.
Your phone company is still allowed to use your customer infor-
mation, without your approval, to market the same type or high-
er grade of service than you already subscribe to. These are
called “service enhancements.” For example, if you purchase
basic local telephone service from a company, it does not need
your permission to use your customer information to try to sell
you voice mail or caller ID services. However, if you only sub-
scribe to local services, the company cannot try to market long
distance or wireless services to you without your prior consent.
Phone companies are also prohibited from using CPNI to lure
back customers who have switched to another service provider.
The CPNI rules do not prohibit companies from gathering and
publishing aggregate customer data or using customer informa-
tion for creating directories.