Brand Identity Guide
Logos | Preferred Logo
The ofcial logo for St. Vrain Valley
Schools. Use the full-color version of
the logo when possible.
Logos can be downloaded at
http://www.svvsd.org/logos
FULL COLOR
BLACK
REVERSED
FULL COLOR
BLACK
REVERSED
Logos | Secondary Logo
The secondary logo can be used
in place of the primary logo when
horizontal space is limited.
Logos can be downloaded at
http://www.svvsd.org/logos
The clear space around the primary
logo must be greater than or equal to
the height of the smaller “S” in the St.
Vrain Valley Schools Logo.
The clear space around the secondary
logo must be greater than or equal to
half height of the “S” in the St. Vrain
Valley Schools Secondary Logo.
Clear Space
The height of either the primary or
secondary logo must be greater than
one-half inch.
If you have an application that requires
the logo to be used at a size small than
one-half inch in height please contact
Minimum Size
.5”
.5”
Logos | Clear Space and Minimum Size
academic excellence by design
These are examples of what NOT to do
when using the primary St. Vrain Valley
Schools Logo.
When in doubt about correct logo
usage contact:
DO NOT CHANGE LOGO COLORS DO NOT OUTLINE LOGO
DO NOT STRETCH LOGO DO NOT ARC OR WARP THE LOGO
DO NOT ROTATE LOGO DO NOT PLACE THE LOGO ON BUSY BACKGROUNDS
DO NOT ATTEMPT TO RECREATE LOGO
Logos | Incorrect Use Primary Logo
DO NOT MODIFY LOGO
academic excellence by design
These are examples of what NOT to
do when using the secondary St. Vrain
Valley Schools Logo.
When in doubt about correct logo
usage contact:
DO NOT CHANGE LOGO COLORS DO NOT OUTLINE LOGO
DO NOT STRETCH LOGO DO NOT ARC OR WARP THE LOGO
DO NOT ROTATE LOGO DO NOT PLACE THE LOGO ON BUSY BACKGROUNDS
DO NOT ATTEMPT TO RECREATE LOGO
Logos | Incorrect Use Secondary Logo
DO NOT MODIFY LOGO
Typography - Roboto
Roboto Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Thin Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Medium Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Light Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Condensed Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto is one of two primary St. Vrain typefaces. Regular Roboto widths are
suitable for title, display, and blocks of text. Roboto’s condensed fonts should only
be used for title and display purposes. Avoid using Roboto condensed for large
blocks of text.
Typography - Crimson Text
Crimson Text Roman
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text Semibold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text Semibold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Crimson Text is one of two primary St. Vrain typefaces. Crimson text is suitable for
title, display, and blocks of text. Crimson Text Roman is the preferred font for large
blocks of text in print applications.
Typography - Roboto Slab
Roboto Slab Thin
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Slab Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Slab Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Slab Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 1234567890
Roboto Slab should be used in support of Roboto when an alternative or
contrasting font is necessary. Roboto Slab is suitable for title, display, and short
blocks of text.
Color
Pantone 202C
RGB 134 38 51
HEX/HTML #862633
CMYK 9 100 64 48
Pantone 302C
RGB 0 59 92
HEX/HTML #003B5C
CMYK 100 48 12 58
Pantone 630C
RGB 119 197 213
HEX/HTML #77C5D5
CMYK 48 0 10 0
Pantone 7495C
RGB 143 153 62
HEX/HTML #8F993E
CMYK 42 5 98 29
Pantone 164C
RGB 255 127 65
HEX/HTML #FF7F41
CMYK 0 59 80 0
Pantone 1225C
RGB 255 200 69
HEX/HTML #FFC845
CMYK 0 19 79 0
Pantone 408C
RGB 151 140 135
HEX/HTML #978C87
CMYK 12 19 19 40
Pantone Warm Gray 2C
RGB 203 196 188
HEX/HTML #CBC4BC
CMYK 6 7 10 11
White
RGB 255 255 255
HEX/HTML #FFFFFF
CMYK 0 0 0 0
Primary and Secondary
Colors. Colors should
be used in proportions
represented to the right.
The Secondary color
should never dominate
the primary color
Accent Colors
The following accent
colors may be used.
These should never
dominate either the
Primary or Secondary
colors.
Neutral Palette
Utilize the neutral palette
to provide balance to
the more vibrant colors.
Neutral colors are
ideal for background
elements.
