You may have heard the phrase “cash is king.” What happens during lean times, when cash is
harder to come by?
There are two general ways to impact cash ow:
1) create additional income or
2) reduce expenses.
Some businesses are fortunate to have ample cash reserves or access to lines of credit to help carry them through
the COVID-19 (or any other) crisis. However, many businesses do not. If you fall in this second category, it’s a good
idea to create and implement an action plan to deal with your cash ow challenges. Here are some ideas to help
get you started:
REVIEW
Set a timeframe for your plan (common
timeframes are between three months and
twelve months).
Count your cash. Identify all cash accounts your
business can access (not credit cards, if you can
avoid it.) Leverage operating accounts, reserve
accounts, revolving loans, lines of credit, etc.
Determine your xed expenses. These could
include your mortgage, equipment leases, bank
loans, lines of credit, etc. Many experts recommend
prioritizing these expenses to get paid rst.
These crucial items can help you with business
continuation, and missing these payments could
have the largest negative impact on your
credit report.
Create a spreadsheet with your projected
operating activity. Typically, this would include
your projected revenue and expenses over the next
12 weeks (and in the future, in 12-week increments).
These gures are important as you develop your
cash ow plan. Be realistic, and pay special
attention to your normal operating and labor costs,
with the objective of identifying any cash shortfalls
or gaps you might experience.
TAKE ACTION
Cut costs right away, if necessary and
possible. One option you may have already
considered is reducing your labor costs, by cutting
employee hours or eliminating positions. Even small
things could make a dierence, like canceling
subscriptions, not ordering unnecessary oice
supplies, and other “extras.”
Investigate the potential for restructuring or
negotiating payments. You could contact your
landlord to seek a payment holiday—deferring one
or two months of payments to later in the year.
Contact your bank to explore the possibility of
interest-only payments in the near term. Talk with
other creditors about extended payment terms,
payment holidays, or other cash-stretching
measures they may be able to oer.
Identify new, temporary, or innovative income
ideas. Investigate small business loans, see if you
qualify, and if they would be a good t for you.
Brainstorm new products or services you can sell,
either in the short-term or for the long haul. This is
a great time to think outside the box and pivot.
Even consider a hobby or passion that could be a
potential money-maker.
Communicate frequently and clearly. Maintain
open lines of communication with your customers,
employees, lenders, vendors, and suppliers. You
need their support now, more than ever.
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