Social Media Request Form
With the explosion of social media over the last few years, it is becoming increasingly tempting to want to establish a
Facebook, Twitter, or other social media account for your department. Before jumping on the social media bandwagon,
it’s important to understand the pros and cons of establishing an account.
Social media accounts for Juilliard-affiliated student organizations require institutional approval and are subject to
the following general guidelines:
1. The account must be approved by Sabrina Tanbara (Assistant Dean of Student Affairs) and
Jessica Epps (Social Media and Digital Marketing Manager).
2. The account must be shared with a supervising faculty or staff member, who must have access to login
credentials, and whose role should be set to ‘Administrator’ in the “Page Roles” setting (Facebook).
3. If the account name includes “Juilliard,” please indicate in the “About” section that the page/group is a
student organization.
4. The Juilliard logo may not be used as the account’s profile or cover photo.
Ask yourself these few basic questions:
1. Who is your target audience? Who are you trying to reach?
2. What is your objective? What do you expect?
3. Do you have a clear strategy? What kind of social interaction will help you achieve your goals?
4. Which social media channel will best enable you to reach your audience?
5. How much time do you or your staff have to devote to maintaining social media accounts?
Note: Posting to and monitoring accounts can be time consuming for your account to be successful. Current
best practices suggest at least one to two engaging post(s) on Facebook per day; four to six engaging tweets
per day.
Answer these questions and you’re ready to submit your proposed account for consideration!
Please fill out the form below and return it to Sabrina Tanbara (Student Affairs Office, stanbara@juilliard.edu; ext. 200)
or Jessica Epps (Communications Office, jepps@juilliard.edu; ext. 207); they will contact you to set up a meeting to
discuss your request.
To see a current list of the approved Juilliard social media sites, go to www.juilliard.edu/about/connect-juilliard.
What is the purpose of establishing this social media account? (Select all that apply)
Internal communication
External communication
Advertising/marketing
Recruitment
Promotion of student/alumni performances
Other:
Please specify _________________________________________________________________________
Continued…
What type of social media account do you want to use?
Facebook Page (the general public can “like” the page and leave comments on it; information on the
page is publicly visible)
Facebook Group (administrators must accept members to the group; information is visible only to group
members)
Twitter
Blog
Other: Please specify___________________________________________________________________
Note: We ask that individual departments and/or student organizations do not request YouTube or
Instagram accounts. All approved videos are being cataloged on the official Juilliard YouTube channel
(www.youtube.com/JuilliardSchool) If you want to submit photos to be featured on the official Juilliard
Instagram account (@juilliardschool), send them with captions and photo credit to
socialmedia@juilliard.edu.
What is the name you want to use for the new social media account?
_________________________________________________________
Who will be the administrator of this social media account?
_________________________________________________________
Will the administrator use his/her own private profile or one established as a Juilliard employee?
(List email address to be used for login)
_________________________________________________________
Who will be supervising faculty or staff member for the account?
_________________________________________________________
Will the supervising faculty/staff member use his/her own private profile or one established as a Juilliard employee?
(List email address to be used for login)
________________________________________________________
Note: If administrators and supervising administrators use a private profile, they must keep in mind that they are
responsible for all posted content as their profile will be associated with The Juilliard School.
How often do you anticipate updating this social media outlet?
_________________________________________________________
Who in your dept. will be in charge of monitoring comments and outside posts on the account’s content?
_________________________________________________________
What will happen with the page during summer, winter, and other department breaks?
_______________________________________________________________________
What will happen with the account when the administrator graduates or leaves Juilliard?
_______________________________________________________________________
Note: Juilliard policy requires that social media outlets established by the School do not remain dormant for more than
two months.
Your Name: ________________________________________ Department: _____________________________________
Email: ____________________________________________ Phone: __________________________________________
Today’s Date: _______________________________________
