Myth of International Style: 20
th
-Century Architectural Modernism and Bauhaus Design in Modernisation of
Urban Cities
10 Journal of Fine Arts V3 ● I3 ● 2020
heritage in Tel Aviv, the researcher‟s goal is to
reframe the historic development of International
Style architecture through the socio-political
processes of urbanisation, and how this has
contributed to the creative struggles among
practitioners.
Significance of Bauhaus Movement
Following the Nazi shutdown of Bauhaus School
of Art in 1933, Walter Gropius, Marcel Breuer,
Herbert Bayer, Ludwig Mies van der Rohe, and
others, the leading German educators who brought
fame to the eponymous art school, immigrated to
United States and began practicing in earnest.
It was in the 1932 when the term “International
Style” was born in design fields of architecture
and various other disciplines [1]. From an
historical perspective, the Bauhaus design and
art school formation is often attributed to direct
threats, suppressions of and encroachments to
socio-political, religious, cultural and social
freedoms instituted by Adolf Hitler‟s Nazi
powers pre-World War I [2: 4].
Finding the heart of a 100-year old art movement in
the 21
st
-century involves cross-disciplinary research
to uncover fleeting glimpses of the muddied,
evolutionary pathways of art history, art education,
cultural and heritage preservation and socio-
political reconstruction that, ironically, influenced
the growth of anti-Semitism in United States [3].
In attempting to frame an apolitical cultural
outlook towards Jews, curators at the New York
Museum of Modern Art (MoMA) Henry Russell
Hitchcock and Philip Johnson published a book
after MoMA‟s landmark exhibition Modern
Architecture in 1932, acclaiming that 20
th
-century
American International Style symbolised authentic
modernism principles of flexibility, regularity and
volume expression [4: 14]. Linear symmetry,
minimal ornamentation and mass-produced
industrial designs began shaping the era of
commercial clustering business district skyscrapers
of glass and steel up until World War II.
According to Northeastern University School of
Architecture professor Mardges Bacon [5], the
development of American International Style
can be attributed to architects and industrial art
practitioners‟ foremost admiration for its radical
legitimacy from preceding 19
th
-century designs,
but with removal of the European bias [6].
Through sociocultural movements as Bauhaus,
the creative struggles to find a “voice” and
“vocabulary” to describe the International Style
started with removing spatial rigidity and
embellishments, in that sense, International
Style was an appeasement of conservative and
progressive value conflicts through bridging
American vernacularism and European classical
architecture [2; 6].
In modernist visions, geometrical layouts of
housing townships manifest from strict land use
planning regulations. Flat uniformity, seen in
the example of the Buffalo News media office
in New York and the International Trade Mart
(World Trade Center) in New Orleans, was
designed by preservation-minded architect Edward
Durell Stone in the style of New Formalism, to
disassociate from metal-and-glass works of
towering mainstream skyscrapers, aiming instead
for a more “palatable”, eclectic dream of modernist
aesthetics [7; 8]. International Style further
promoted expressiveness of patented structures by
demonstrating reductive material aesthetics,
supporting the exploration of newer, lighter,
cheaper, pragmatic, less cumbersome construction
materials, innovative industrial and automated
techniques [6]. Through the quintessential lens of
major proponents such as MoMA curator (1937-
1941) John McAndrew, the influence of 20
th
-
century International Style grew into a populist
movement in the United States, a begotten
triumph for the “New Formalism” approach
sans evoking the historicity and socio-politics of
traditional European architecture, expressing in
particular the political activism of German
artists [2; 9; 10].
McComas [2] asserts that the conscious
adoption of an “apolitical soul” in International
Style art and architecture helped foster German-
American relations pre-World War 2 until mid-
1950s. In effect, this became an enabler for large-
scale industrial growth globally. In other North
European regions, International Style bore Fascist
expressions through the works of Italy‟s Giuseppe
Terragni [10; 11]. Architect and modernism
advocate from the „New York Five‟ Peter
Eisenman wrote a substantial treatise essaying on
Terragni, including Casa del Fascio in the historic
border town of Como, the headquarters of the
Fascist Party built in between 1932-1936. For
some critics, Eisenman proved the wrongful
effects of New Formalism when elements of
history are removed or disregarded by newer
architectural methodology:
(Casa del Fascio is comprised of) dried up
compartments, piazzas and ceremonial sites
dated to their architectural elements … ignorant
of the fact that in Como, three monuments, the