Alcohol Policy
Revised: September 21, 2017
Policy No. G-04
Page 5 of 7
7.1.3. Alcohol advertising or promotion of alcoholic beverage companies may not be
displayed at a University or auxiliary organization event or facility in a location,
quantity or size that, in the sole discretion of the University or its auxiliary
organization, is deemed unreasonable, undesirable, or otherwise objectionable.
Additionally, activities or promotional events may not be sponsored when it appears
to the University, in its sole discretion, that a substantial purpose of the activity or
promotional event is to benefit an alcoholic beverage company.
7.1.4. Advertisements from retailers or distributors that promote drink specials, refer to
reduced price events, involve prizes, a giveaway of money, free items, coupons for
free items, or discounts of any sort are not allowed. In no case may advertisements
include drinking contest or promotions that offer uncontrolled sampling.
7.1.5. Advertisements may not include oral announcements referring to an alcoholic
beverage company or its products.
7.1.6. Alcohol beverage promotions permitted by the University may not incorporate quotes
from or photos or other likenesses of students, student-athletes, employees (including
coaches, faculty, etc.) or campus mascots as active participants in a promotional
message. Prohibited examples: a promotion stating, “Professor Doe drinks XYZ Beer.”
Also prohibited: a promotion in which student-athletes pass under an alcoholic
beverage banner when entering the playing field. This prohibition applies to all media,
including print, broadcasts, billboards, posters, point-of-sale displays and online
advertising.
7.1.7. In all advertisements, alcoholic beverage trademarks or logos must be clearly
subordinate to the University or auxiliary organization event itself.
7.1.8. The name of an alcoholic beverage product may not be connected to the name, logo
or mascot of the University or its auxiliary organizations for a University-sponsored
event or facility (e.g., XYZ wine gold tournament, XYZ Beer Concert Series, etc.)
7.1.9. University departments and organizations may not distribute clothing, posters or
other promotional items that utilize a Fresno State symbol, name, image, logo or
mascot in combination with an alcoholic beverage trademark or logo.
7.1.10. The University’s name, a department name or any nickname, logo or mascot may not
be utilized in a way that implies a product endorsement by the University. Prohibited:
“XYZ Beer is the beverage of choice for Fresno State Bulldog fans”.
7.1.11. Alcohol beverage marketers/distributors must help promote campus alcohol
awareness programs that encourage and inform students about the responsible use of
or non-use of beer, wine, or distilled spirits. Promotional displays or messages shall
incorporate clear language that encourages only the responsible and legal use of
alcoholic beverages. These educational, social-responsibility messages shall be at least
as prominent as any other message content, such as product slogans or listed attributes
of a particular product.
7.2. Authorization
Any alcohol promotional material connected with any University intercollegiate athletic
event (e.g., media guide game programs, off-campus billboards, etc.) must receive prior
written approval by the Director of Athletics and the President, or their designee.
Any alcohol promotional material or activity associated with a University event or
program (other than intercollegiate athletics) must receive prior written approval by the
Vice President for Student Affairs and Enrollment Management, or designee.